Evolutionary Lighting Systems

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Evolutionary Lighting Systems Chronicled

BRIDGEVILLE, PA–Brightline came of a creative desire to illuminate.

It grew from a desire to serve its clients with clear, bright systems & support and has been steadily nourished by aggressive pursuit of technical and application knowledge.

Brightline has flourished through its talented employees’ and partners’ dedication, and is continually rewarded through its clients’ embracement of its energy-conscious lighting solutions.

The world’s evolution first brought the Ice Age, and from it fire…and now Brightline’s evolution brings the two together –the warm visual brightness of fire with the cooling physical properties of ice.  Ice, fire—the ideal combination of the two—cool, bright lights from Brightline.

First came innovations in studio lighting:

  • The first studio systems in which each fixture, through a digital ballast interface, can be assigned a discreet IP address and controlled remotely from a central location.
  • The first two-wire, phase-control ballast with 120V operation.

Then award-winning color-changing systems:

  • The first T5, red/green/blue color-changing systems with 120-V operation.

Then the globally-embraced T-Series:                 

  • The first directional fluorescent videoconference lighting (the patented T-Series) for suspended-ceiling applications.
  • The first broadcast and videoconference fixtures that can automatically adjust to levels of ambient light.
  • The first smart App to control fixture directional movement and intensity levels.

And now, the first broadcast-ready LED fixture offering interchangeable optics with aesthetic housing and accessory options that complement its founding SeriesONE fluorescent line. Meet the BL.16:

See the BL.16 in June at InfoComm 2012 Booth # N1825 & coming soon at www.brightlines.com.

 

About Brightline®

As a leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, telemedicine, internet video streaming, and color- changing applications, Brightline’s mission is to enable communication through clarity. By providing extremely high quality, cost effective, and environmentally responsible lighting solutions, Brightline helps its customers maximize the efficiencies of diverse technologies and thus realize the full potential of their own visual communications endeavors.

On Location in Pittsburgh with Brightline’s SkyView aka Big Boy

BRIDGEVILLE, PA —At the SkyView’s 2006 Hollywood debut, the big, green, soft source lit Dave Navarro and his guests on Mania TV’s emerging, internet show, “Spread TV”.

Brightline’s then marketing director, Jon Katz, playfully laughed as the enthusiastic set Lighting Director fist pumped him and said “The Big Boy Rocks!”

And the SkyView’s nickname was born.

Now six years later, when across the country photographers faced the challenge of creating the effect of the sky’s light inside a dark studio in Pittsburgh, PA, the SkyView is their answer.

While the press are hustling for interviews with the hip, cool Dave Navarro, most don’t know that Dennis Marsico was already making art in Merakish in 1968.

Today, over 40 years later, this globally-celebrated photographic artist has brought his art to Pittsburgh, PA. And when he and colleague John Sanderson of John Sanderson Photography needed a large, soft source to light exotic mushrooms, Dennis called Brightline for the SkyView.

Dennis carried the SkyView through the streets of the Strip District, colorful distribution hub to produce wholesalers since the turn of the Century, to Sanderson’s stylish studio, tucked away within the revitalized former Industrial Mecca of the 1830s.

And with the SkyView and the mushrooms in position, Dennis and John had a few beers and began their shoot. “The way the light looked like window light in Tuscany, red wine would have been more appropriate than the beers”, Marsico said, sounding more like Dionigi, his Italian given name, than Dennis.

Sounds like whether it’s in Hollywood or The Burgh, the Big Boy Rocks!

See Brightline at InfoComm 2012 Booth # N1825 & www.brightlines.com .

 

About Brightline®

 

As a leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, telemedicine, internet video streaming, and color- changing applications, Brightline’s mission is to enable communication through clarity. By providing extremely high quality, cost effective, and environmentally responsible lighting solutions, Brightline helps its customers maximize the efficiencies of diverse technologies and thus realize the full potential of their own visual communications endeavors.

Brightening up the Score – Brightline Sponsors Videoconference Product Review Panel

Brightline LP, the Bridgeville PA, USA. manufacturer of energy-efficient lighting systems is to sponsor the independent video conferencing technical reviews being launched by Telepresence and VC Insight, the leading on-line publication for the video communications marketplace.

Real world reviews of video conferencing, video collaboration and telepresence products will be carried out through a panel of volunteers, all with considerable experience of the application of video conferencing products.

Kathy Katz, joint managing partner at Brightline said “We are a vendor neutral supplier, our only concern is to ensure video communication is as well lit, and thus as effective as possible. It is in everyone’s interest to ensure this is the case, and we are happy to promote and support this venture.”

The Technical Panel is itself vendor neutral, panelists are drawn from distributors, resellers, system integrators and end-users – no vendors are allowed to participate.

On behalf of Telepresence and VC Insight, editor Keith Warburton said “There is usually little point in reviewing a newly released product, it should after all, perform as per specification. The issues come later, those “undocumented features” often to do with compatibility that can bedevil an installation. Our panellists will be using their own direct experience to comment upon real world applications.”

The review process will have several named individuals commenting on each product and awarding them points in several categories. Points will be aggregated to reduce the potential for any bias, and although the reviewers will be identified their individual comments will be anonymous, to encourage frank opinions to be expressed.

Keith Warburton continued, “We currently have a pool of more than 30 panelists from all over the world, including North and South America, Europe, Africa and Australasia, but in order to spread the work we want more volunteers. They don’t have to actually put their hands on the product in order to review it, the requirement is that they should have had previous experience of the items. At the moment there are over 50 products in our target list”.

The first review is expected to be published at www.vcinsight.com on 14th December 2011

About Brightline®

 As a leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, distance-learning, telemedicine, Internet-video-streaming, and color- changing applications, Brightline’s mission is to enable communication through clarity. By providing extremely high quality, cost effective, and environmentally responsible lighting solutions, Brightline helps its customers maximize the efficiencies of diverse technologies and thus realize the full potential of their own visual communications endeavours.

About Telepresence and VC Insight News

VC Insight is the longest established and market leading publication aimed at the VC community, with a global subscriber base. It is unique in featuring a database of Case Studies, utilised by industry professionals and end-users alike.
www.vcinsight.com

 

i-Series review

The i–series was recently reviewed by Australian lighting expert Andy Ciddor of AV Magazine. Click here to view the article.

Innovative Studio Project Recognized

An innovative project by Brightline for WCCO-TV in Minneapolis has been declared a runner-up in Broadcast Engineering magazine’s 2007 Excellence Awards competition.  The coverage in Broadcast Engineering’s print and on-line editions provides details about this exciting project, which was one of seven finalists in the category of new studio or RF technology for a station.  Excellence Awards winners and runners-up will be recognized during a ceremony at the upcoming NAB Show, which will take place April 14-17, 2008 at the Las Vegas Convention Center. The Brightline entry, transcribed below, can also be seen here.

A Plan for All Seasons: Historic Midwest Station Brings
City Lights, Accessibility to Public

By 1956, seven years after its on-air debut, Minneapolis’ WCCO-TV was drawing lunch-time crowds outside its studio windows, on which the weatherman would write the day’s forecast while those gathered watched themselves on the monitors. The characteristics suggested by this page from the station’s history–an inventive take on technology and a desire to connect with its public and establish a vibrant presence in the heart of a growing city–have survived to the present day. In the last 18 months, the CBS-owned-and-operated station has inaugurated a reconfigured newsroom and two redesigned broadcast studios that feature unique and innovative architectural- and lighting-design technology conceived to take full advantage of its downtown setting.

First to be completed was the Nicollet Studio, which runs alongside the city’s central pedestrian mall. As backdrop to the anchor desk, an expansive glass wall was angled into the building’s western facade, with additional windows fronting the adjacent weather center.

Normally, lighting a set subject to significant levels of daylight requires treating the windows with gels or other color-temperature-correcting materials, which can tint or mirror the surface and make it difficult for onlookers to see through the glass. Because WCCO was determined to preserve maximum visibility into the building, a motorized triple-roller system using Rosco N.3 and N.6 neutral-density filters was devised for the windows. To harmonize with the lighting conditions, Brightline SeriesONE (S1.4) DMX-dimmable studio fixtures were selected and lamped with daylight-temperature (5600K) Osram Studioline lamps. The electrical and thermal efficiency of the 4 x 55-W fluorescent technology enabled the station to avoid the need for additional HVAC resources despite the increase in ambient sunlight.
Finding the Nicollet redesign a big hit with both the public and on-air talent, WCCO turned to an even more challenging makeover of another facility–a much larger, enclosed studio that abutted a grassy plaza on the east side of the complex.

For the Plaza Studio, the design team proposed a radical statement: opening the plaza to the public (complete with an outdoor LED screen showing current programming) and “opening” the studio wall to the plaza using more than 1000 sq ft of glass set in Minnesota limestone, with the panels behind the main anchor desk alone more than 15-ft wide and 18-ft tall. Neutral-density filters were again deployed, but because of the need to shoot both evening and daytime shows under potentially volatile light conditions, Brightline custom engineered its SeriesONE fixtures to feature digitally addressable dual-circuit ballasts, so that a fixture could be configured simultaneously with both daylight (5600K) and incandescent (3200K) lamps. A Horizon-A PC-based lighting-control system stores multiple cues to match changing color-temperature and level requirements on set.

If early reviews and a ratings bump are any indication, WCCO has amply realized its goals: to establish a new media icon for Minneapolis, to showcase and celebrate the area’s distinctive seasons in its daily broadcasts, and to offer unprecedented viewing access for pedestrians downtown in a new public space that has become a vital gathering point for information.


DESIGN TEAM:

WCCO-TV

  • Gary Kroger, Director of Engineering & Operations
  • Mike Marrone, Head Floor Director/Stage Manager
  • Todd Megrund, Floor Director/Stage Manager
  • Steven Richardson, Floor Director/Stage Manger

Brightline

  • Sam Cercone, Managing Partner
  • Dan Glass, Lighting Engineer

Nicholas Hutak Lighting Design

  • Nicholas Hutak, Lighting Director

Beecher Walker & Associates

  • Lyle Beecher, AIA, Principal/CEO

 

EQUIPMENT LIST:

Brightline SeriesONE, 4 x 55-W, dual-circuit, DMX-dimmable fixtures
Brightline control screens and intensifiers
Brightline multi-fixture racks and hangers
Osram Studioline 5600K and 3200K, 55-W lamps
Horizon-A PC-based lighting-control system
Rosco N.3 and N.6 neutral-density filters and scrim
Altman ODEC outdoor ellipsoidal fixtures
Daktronics 10-mm outdoor LED display

Brightline Lights White House Crisis Center

T-Series Chosen for Situation Room–World’s Most Critical Videoconferencing

BRIDGEVILLE, PA–In a testimony to the superior performance, reliability, and technical sophistication of its products, Brightline has been selected to provide the videoconference lighting for what the BBC News has called “the most important information hub in the United States.” Over the last several months, the first complete overhaul in more than 40 years has been carried out in the Situation Room–the storied “nerve center” beneath the main floor of the White House that has been the setting for many of the most momentous and tension-filled events in recent American history.

President Bush speaks at the inauguration of the renovated White House Situation Room, which underwent its first major overhaul since it was created during the Kennedy administration. Lighting in the revamped room features Brightline directional T-Series fixtures.

Operated by the National Security Council for use by the President and his advisors–including Homeland Security officials and the White House chief of staff–the Situation Room is actually a suite of rooms employed for crisis and intelligence management, secure communication with outside parties, and the maintenance of command and control of U.S. forces around the world.

In this photo taken January 4, 2007, President Bush and Vice President Cheney are shown in the newly renovated Situation Room participating in a secure videoconference with Iraqi Prime Minister Nouri al-Maliki. Brightline motorized T-Series fixtures provide the VC lighting in the room.

Frequently depicted in popular culture (“The West Wing,” “24,” etc.) as the ultimate nexus of futuristic covert-communications technology, the Situation Room was in fact desperately in need of an ultimate makeover. Despite piecemeal renovations through the years, the 5000-sq-ft center, created in 1962 in the aftermath of the Cuban Missile Crisis, still featured picture-tube-based monitors, pedestrian fax machines, and antiquated computer and phone systems. In the videoconference realm, sessions were all-too-often interrupted by blackouts and other intermittent failures. This state of affairs was, it seems, particularly galling to President Bush, who is known to place a premium on direct, face-to-face communication with government officials and foreign leaders. When the inadequacies of the existing rooms became painfully evident following 9/11 and the Katrina disaster, the president mandated a total gutting and rebuilding of the entire Situation Room complex.

The Situation Room is in the process of undergoing its first major overhaul since it was created during the Kennedy administration. Lighting in the new room features Brightline directional T-Series fixtures.

To deliver a lighting system that would provide the required performance for what is arguably the world’s most critical VC application, White House personnel in charge of the remodeling selected a mix of Brightline’s motorized T-Series and Mini T-Series videoconference fixtures. Developed to offer energy-efficient, broadcast-quality lighting in a format designed for installation in any type of ceiling, the T-Series’ patented articulation capability makes them the only fixtures that can be precisely rotated into a desired directional position during conferencing and then returned flush to the ceiling between sessions for general room lighting. In conjunction with various Brightline control accessories, this enables users to fine tune a look by placing light exactly where needed and nowhere else, which helps to maximize the readability of the Situation Room’s array of new plasma flat-screen televisions (including a direct video feed to Air Force One). The fixtures are also equipped with digital dimming operated via a DALI push-button control station, allowing for modulation of intensity levels in response to the requirements of individual conference participants. Specialized advanced-phosphor lamps, optimized for high-definition video imaging, ensure consistent light quality and color balance in the round-the-clock facility for up to 10,000 hours.

British Prime Minister Tony Blair joins President Bush, Vice President Cheney, Secretary of State Rice, and other officials for a secure videoconference in the newly remodeled Situation Room. Brightline motorized T-Series fixtures provide the VC lighting in the room.

The initial portion of the new complex, which includes the main conference room and a “surge room” for quick meetings of senior security officials, opened for use on December 27, with further renovations to continue into the spring of 2007. According to Joe Hagin, deputy White House chief of staff, the overhaul has transformed a dangerously outmoded security resource into what will be “a real gem for the future.” As part of the effort to render the country, and the world, safer through clarity of communication, Brightline is proud to supply some of the sparkle to this refurbished national jewel.

 

To watch a video tour of the new Situation Room narrated by Joe Hagin, please go to

http://www.whitehouse.gov/history/life/video/index.html and then select “Situation Room Renovation”
from the video menu on the right.

 

 

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Brightline makes energy-efficient fluorescent and LED lighting fixtures for television broadcast-studio, videoconference, e-learning, telemedicine, internet-video-streaming, and color-changing applications.