Thank you!

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

 # # #

 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft

Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

# # #

Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a large–scale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.”

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.”

Previously, the County used a more traditional theatrical lighting approach. “They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.”

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech

Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.

The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.

IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.

Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.

Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.

Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.

Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.

ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on.  Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”

ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.

A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.

In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.

All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.

As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness.  And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.

Before turning on the Brightline ZELo desktop light:

 After turning on the Brightline ZELo desktop light:

Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft