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WXII Illuminates News Set with Brightline LED


Bridgeville, Penn. – Aug. 26, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced WXII, the NBC affiliate owned by Hearst Television serving North Carolina’s Greensboro/Winston-Salem/High Point market (DMA #49), used almost 40 Brightline L1.2 and L1.4 LED SeriesONE studio light fixtures to light its new set, which debuted in early August.

The new scenic environment, designed by Devlin Design Group, was the first complete overhaul of the WXII news studio in almost 20 years. While there are modern desks and monitors, the set also includes stacked natural stone accents, wood-look flooring, and a backdrop highlighting the region’s Sauratown Mountains. Diane “DiFi” Fiolek, creative director for DDG, said it was a “logical choice” for the set to be visually inspired by nature.



Dan McKenrick, who served as lighting designer for the project, said beyond the warmer tone of the set, understanding shot blocking and the impact of social distancing on talent locations were crucial to providing an ideal visual result. He had to light for two separate blocking scenarios, one designed around COVID-19 restrictions and another for “normal” newscasts in the future. The WXII anchor desk can easily accommodate four people, but the station’s current newscasts separate the on-camera talent due to social distancing.

“I look at the set overall and decide how to add dimension and balance,” he explained. “I’m very much looking at the mechanics of the room. The particular set, the shape of the room, and the grid height and camera type determine how you’re going to make it work.”

For WXII’s daylight balanced (5600K) set, McKenrick used Brightline L1.4 lights and L1.2 lights to create the base lighting. The L1.2s were used mostly as side fills, while the L1.4s were positioned at the front. He also added Lupo DayLED fresnels to create crisp lighting for eight specific talent positions around the set, which created a balance of soft and hard sources. He said one of the advantages of using LED lighting fixtures on a news set is a more extensive dimming range without color temperature change, which provides better control for the diversity of skin tones.

McKenrick praised Brightline’s ability to add intensifiers to increase output, as well as control screens to restrict the light path, both of which were used on the WXII project. “Brightlines are very effective. They put out a substantial amount of light and it’s controllable,” he added.

One challenge for the WXII set was avoiding reflection on a wide array of nine LED monitors positioned vertically behind the anchor desk. McKenrick said the monitors feature a slightly diffused front glass and are mounted with a slight forward tilt to help control reflections. Plus, he positioned the lights on the grid at a specific angle to light the talent without reflecting on the monitor. “Getting that angle is always part of the adventure of working on the logistics of the lighting layout,” he said.

Brightline’s L1.2 and L1.4 SeriesONE studio light fixtures are now available with variable color temperature and improved color rendering. In addition to DMX remote control, an integrated control wheel and digital on-board readout enable users to select precise color temperatures from 3200-5600K (tungsten to daylight). Plus, optional wireless DMX/RDM (remote device management) control provides bidirectional RF signal distribution between the transmitter and lighting console, which eliminates the need for DMX cables.

Brightline Expands LED SeriesONE Offerings for Studio Lights with Variable Color Temperature, RDM Control


Bridgeville, Penn. —  Brightline, a leading manufacturer of energy efficient lighting systems, today announced it has upgraded its L1.2 and L1.4 LED SeriesONE studio light fixtures with variable color temperature and improved color rendering. Plus, the fixtures are now available with optional wireless DMX/RDM (remote device management) control that provides bidirectional RF signal distribution between the transmitter and lighting console, and eliminates the need for DMX cables.

In addition to remote control, an integrated control wheel and digital on-board readout enable users to select precise color temperatures from 3200-5600K (tungsten to daylight). SeriesONE fixtures already offer DMX control, and wireless DMX/RDM adds the ability to set color temperature through a lighting console, with one channel controlling color and a second channel controlling dimming.

“Our customers are going to love the improvements in our SeriesONE lights, particularly as we haven’t raised our prices or reduced our brightness,” explained Kathy Katz, Brightline managing partner. “Not only did we add precise color temperature control, but the new color rendering is the highest available with a near perfect 98 CRI. Plus, the optional wireless RDM simplifies programming control without cables cluttering your lighting grid, and it facilitates easy level and cue changes from the floor versus the top of a ladder.”

To minimize weight, the compact L1.2 and its twice as powerful complement – the L1.4 – are made from aluminum, similar to Brightline’s remote phosphor models. Designed for convection cooling, the fixtures feature no fans or liquid cooling methods, resulting in noiseless operation with no moving parts. Metallic cool charcoal powder coat finish is standard, with custom colors available. The updated SeriesONE fixtures will begin shipping in late August.


LaFace & McGovern Associates to Represent Brightline

Bridgeville, Penn. – July 7, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced LaFace & McGovern Associates is now representing the company throughout Western Pennsylvania, West Virginia, Southern Ohio, and Eastern Kentucky.

Headquartered in Bethel Park, Penn., with additional offices in Altoona, Penn., and Huntington, W.V., L&M’s Specialty Lighting Division focuses on television, theatrical, and architectural projects. Its sales force also offers products and services for healthcare, commercial offices, houses of worship, and other vertical markets. L&M is expected to focus on Brightline products for architectural applications, including the recently redesigned VideoPlus, a flush-mounted linear fixture, and the Flex-T recessed lighting panel for drop ceilings and drywall.

“For more than 40 years, L&M has been delivering high-quality lighting solutions across a number of industries,” said Harry J. McGovern, chairman and CEO, L&M. “Brightline offers outstanding LED lighting options for videoconferencing, which is a growing area of interest for a variety of industries, as well as other challenging architectural projects. We’re excited to offer their products to our customers.”

“LaFace & McGovern has a large footprint across four states, and has a very diverse customer base,” explained Michael Zihmer, Brightline sales manager. “We look forward to expanding our sales and installations in the region through this partnership.”

LaFace & McGovern Associates now offers Brightline video lighting products for installations across a variety of vertical markets.

New Brightline Partnership with Logitech Improves Videoconferencing with Quality Lighting, AV Solutions

Bridgeville, Penn. – July 1, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced it has joined the Logitech Collaboration Program. The partnership combines Brightline professional LED lighting solutions with Logitech Room Solutions for Zoom Rooms, Microsoft Teams Rooms, and Google Meet.

The partnership will streamline and enhance the customer experience with options tailored for videoconferencing solutions. Initial Brightline products included in the program are the cMe2 huddle room light and Flex-T ceiling-mounted fixtures. Brightline also plans to include its i-Series desktop fixture for interpersonal collaboration, which is being redesigned to address the growing demand of at-home videoconferencing.

“Businesses have embraced videoconferencing more than ever due to continuing to shelter in place, and many of them have realized employees are unprepared for presenting a professional appearance on video,” said Sudeep Trivedi, head of global alliance and go-to-market, Logitech Video Collaboration. “Quality lighting is the foundation for creating an excellent on-screen image. Working with Brightline will make it easier for our customers to have a complete videoconferencing solution with professional results.”

“Partnering with Logitech helps Brightline’s clients to optimize their workplace designs for videoconferencing solutions,” said Kathy Katz, Brightline managing partner. “It also simplifies the specifying process and ensures proper integration for easy setup and use. We are excited to be partnering with Logitech to improve professional videoconferencing in huddle rooms, conference rooms, and in the rapidly-expanding home-based office market.”

Greg Pennington, Ph.D., managing partner of Pennpoint Consulting Group, conducts virtual training with a Logitech camera and Brightline personal VC light


Black News Channel Launches with Brightline LED Fixtures

Bridgeville, Penn. – March 12, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced Black News Channel, which launched on Feb. 10 and is the nation’s only African American news network, features a dynamic news set lit with Brightline L1.2 and L1.4 SeriesONE LED soft light fixtures. Based in Tallahassee, Fla., BNC is available on Spectrum, Xfinity X-1, and Dish Network, and is expected to reach more than 100 million homes in the near future with additional distribution partners.

Designed by Devlin Design Group in Scottsdale, Ariz., the main set is about 2,000 square feet with a lighting grid outfitted with almost 70 lights. The centerpiece of the set is a news desk bookended with vertical LED screens. Two large LED video walls are located on either side of the news desk, along with a small interview set to one side. RGB lighting elements, which required extensive DMX programming, are positioned across the set, so the look of the newscast can be changed instantly.

Kenny Elcock, director of engineering and operations for BNC, said the concept behind the set was to “create a cultural experience for our viewers and still maintain a network quality.” As a startup news organization offering specific content, BNC needed a set that would allow multiple shot setups within a relatively small space. According to Elcock, response to the set has been “overwhelmingly favorable.”

Lighting designer Bill Holshevnikoff developed the lighting for the news set as well as the channel’s green screen virtual studio, a separate space equipped with about 20 L1.2 and L1.4 fixtures. As in many of today’s news sets, the RGB lighting elements – including hanging set pieces, walkways, and video wall backlights – created some talent lighting challenges.

“They wanted a very colorful, RGB-driven set,” explained Holshevnikoff. “When that happens, you’ve got to keep all your lighting for talent off the RGB elements or the color won’t pop. You really have to work hard to control that spill light. Brightline has great control options on their fixtures, so you can make sure you’re not spilling light on the RGB elements and spoiling the color.”

Another challenge BNC faced was providing consistent lighting for the variety of skin tones of the on-screen talent. “Lighting people of color is a challenge,” Elcock noted, “but because we chose right, we’ve been able to overcome all those challenges. Brightline was a perfect fit.”

A 35-year lighting director and director of photography veteran, Holshevnikoff has seen some significant changes in news set design over the past few years.


One of the biggest changes is the need to light the entire space to allow for talent movement – without washing out video screens and other set elements.

“Instead of a weather wall, everyone has gone to big LED video walls,” he said. “News directors love movement, and now there’s a lot more talent movement, so we have to light for more movements and multiple locations.”

For general task lighting in the newsroom, BNC is using Flex-T LED lights that are pendant mounted from the ceiling via custom brackets. The low-voltage Flex-T fixtures are controlled via DMX through wall stations. During shows, the main studio console can take control of the lights, creating a fully integrated studio/newsroom lighting system.

The Flex-T is available with one or two light modules for customized lighting layouts. The L1.2 and L1.4 are available in 3200K or 5600K with DMX control. To schedule a virtual demo, please contact info@brightlines.com.

Brightline LED VideoPlus Redesign Improves Performance, Reduces Costs


Bridgeville, Penn. – Feb. 5, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced a redesign of its popular LED VideoPlus flush-mounted linear fixture. Ideal for newsrooms, corporate conference rooms, government council chambers, and multimedia classrooms, the second generation brings reduced costs, improved energy efficiency, and easier installation to the multi-task light.

The new VideoPlus features innovative LED technology that matches the light quality of the previous model. While the new LED technology allows for a significant price drop for customers, it also reduces the weight of the fixture, making it easier to install. Plus, lower power requirements mean the VideoPlus can also be powered via PoE, which reduces the cost of installation and allows for IP control.

Available in two-foot and four-foot lengths, the VideoPlus can be sized to fit small and large spaces. It includes up to two crossing video light channels and one task light channel in a six-inch aperture, and is designed for drywall, acoustical lay-in, or custom ceilings.

“This is our first major redesign of the LED VideoPlus since we introduced it back in 2015,” said Kathy Katz, Brightline managing partner. “Installers will appreciate the lighter weight and expanded power and control options, including PoE. It’s a great choice for conference rooms and lecture halls. For broadcasters, the VideoPlus is a smart way to light your newsroom – it offers comfortable task lighting for everyday activities, as well as broadcast-quality video lighting for newsroom stand-ups and other on-air content.”

Brightline will demo the updated LED VideoPlus at the 2020 NAB Show (Booth C7812) in April in Las Vegas, Nev. The two-foot version is now shipping, and the four-foot version will be available in Q2 2020.

Brightline Upgrades Deliver Better Lighting for Conference Rooms, Multi-Purpose Space

Bridgeville, Penn. – Jan. 22, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced an international company focused on transportation services recently upgraded three rooms in its Pittsburgh offices with Brightline LED fixtures. Installed last summer, the new lighting fixtures improved the lighting in two conference rooms and a multi-purpose space.

“Each room had different ceiling aesthetics and requirements,” explained Kathy Katz, Brightline managing partner. “Lighting is supposed to enhance a workspace, not detract from it. As a result, each individual project within the building required different Brightline fixtures to maintain the look of each room, while providing the functionality needed for everyday meetings and videoconferencing sessions.”

In the main conference room, 12 LED VideoPlus flush-mounted fixtures deliver warm 3200K light to complement the wood tones of the walls and furniture. Previously, the room had featured mini-spotlight fixtures in an inefficient pattern design, but Brightline created a more standard pattern on the ceiling.

“The new pattern provides a more unified lighting design,” Katz said. “It provides better lighting angles for videoconferencing and excellent task lighting for other meetings. So far, the feedback has been very positive.”

Brightline added eight Flex-T fixtures to an existing layout in a smaller conference room. There are two LED light modules in each fixture, one configured for videoconferencing and the other for general task lighting. Using the patented articulation feature, each Flex-T was rotated in place in the T-Bar ceiling, so the lights could be positioned for maximum efficiency without have to rearrange the ceiling pattern.

In the multi-purpose space, which is used for larger company meetings, six Brightline BL.16 long-throw LED spotlights were installed to light the stage and lectern area. The space features an open industrialized ceiling, so the lights were mounted on a thread rod. The BL.16 fixtures provide 3200K lighting for the space, but interchangeable cartridges allow the company to change the color temperature to 5600K (daylight) or change the optical field pattern, if needed.

cMe2 Huddle Room Light Offers Broadcasters Affordable Option for Webcasting Studios


Broadcasters are creating more and more original news content for online audiences. Some stations are allocating part of their newsrooms to small webcasting studios. Others are converting a conference room or small office into a dedicated space for breaking news updates and other content for digital platforms. These webcasting studios can be one-man band operations, with the on-air talent using an integrated production system on a table that’s just out of camera view to produce the program.

These webcasting studios may be small, but they still need the right equipment, including lighting. It’s tempting for a station to setup a light stand, weigh it down with a sandbag, attach a spare Fresnel from the primary studio, and declare it “good enough” for the web. Granted, it’s an inexpensive approach, but it’s not very practical or even safe. Light stands are made to be portable, not permanent. In a confined area, even the most careful on-air personality can kick a light out of place or trip over a tripod leg or light power cord. Plus, if a station tries to create a three-point lighting system, a webcasting studio will get even more crowded.

Brightline has a better approach. The cMe2 LED huddle room light was designed to deliver high-quality light for smaller work spaces. It features on-board dimming and an integrated glare filter to deliver the right amount of soft light for a compact news set. It ships with a credenza stand, so it can be placed on a table in front of the talent if they’re seated during the newscast. With its optional wall mount bracket, the cMe2 can be properly positioned for standing talent – and clears the floor of light stands. The cMe2 is available for just $750 here.

Wall mounted cMe2 lighting fixture, black finish





Brightline Adds Zoom-Based Support to Client Services


Bridgeville, Penn. – Dec. 10, 2019 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced it now offers technical support through Zoom for its resellers, integrators, and clients. The cloud-based videoconferencing system allows Brightline to program light fixtures remotely, re-focus, visually diagnose potential issues, and perform other troubleshooting.

“Zoom service is ideal for time-critical issues,” explained Kathy Katz, Brightline managing partner. “You don’t have to struggle through a phone call without visuals or schedule onsite service. Zoom gives us ‘eyes’ in the room.”

Beyond its new Zoom-based technical support, Brightline offers project design and consultation, and through its network, turnkey installation and commissioning services.

“In addition to being a fixture manufacturer, we strive to provide lighting solutions for our partners and clients,” Katz added. “From broadcast studios to large auditoriums, we have the right system and the right people to ensure ideal lighting integration.”

To request a free Zoom technical call, contact technical support at techservice@brightlines.com.

Open Signal Upgrades Main Studio Lighting with Brightline

Bridgeville, Penn. – Nov. 5, 2019 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced Open Signal: Portland Community Media Center, a nonprofit media arts and broadcast center in Portland, Ore., has upgraded the lighting grid in its 2,000-square-foot main studio with 30 Brightline L1.2 SeriesONE LED fixtures. The new lighting was installed in July.

Noah Dorsey, media services manager, said the upgrade in Studio A was prompted by the fan noise of previous lighting fixtures in the studio. “We want the studio environment to be as silent as possible,” he explained. “That was something that had been requested by a lot of producers.”

The new 5600K L1.2 lights are controlled through a DMX console. Open Signal contracted Brightline’s premier Pacific Northwest systems integrator, Advanced Broadcast Solutions (ABS), a division of Key Code Media, to supply the new lighting. Dorsey said the lighting “looks dynamic but not so stylized that it can’t be applied to multiple shows.”

Open Signal has outfitted its main studio with Brightline L1.2 SeriesONE LED fixtures.

Bruce Aleksander, a lighting director hired by ABS for the Open Signal project, said the decision to use soft lights throughout Studio A was based on the need for versatility and accessibility for the wide variety of producers who use the space. Though some productions use an ellipsoidal light for show-specific gobo projection accents, the main lighting is generally not altered.

“Normally, I use a combination of hard and soft lights,” Aleksander explained. “Portrait lighting – that’s the perfect look for the main anchor position on a news set. But that’s not what Open Signal needed. They needed a loosely defined area. We gave them the base that they could use and do almost anything anywhere within the area.”

Studio A also features a large chromakey cyc, and Dorsey said the L1.2 lights are “perfect” for green screen effects and VR environments. “We love them. They live up to the name ‘Brightline’ – they’re super bright,” added Dorsey. “We almost never use them at full capacity. We’ve gotten nothing but positive feedback from producers.”

Originally, Aleksander had considered using different lights for the cyc, but he got better results with the Brightline fixtures. “I thought I was going to have to supplement them with additional cyc lights to wash the back wall,” he recalled. “It turned out the L1.2 had enough kick and spread to do the job for me, and it was smoother than doing it with the cyc lights.”

Aleksander said the Brightline LED SeriesONE fixtures are his soft lighting tools of choice. “Currently, I do a lot of television studios, and there are things that you want a soft light to be,” Aleksander explained. “The L1.2 and L1.4 have a tremendous amount of punch, and they’re dead quiet because they have no fan. They use a remote phosphor technology that is just absolutely smooth and beautiful – and holds up over time.”

A community-based PEG (public, education, government) organization, Open Signal produces programming for five cable channels that reach 400,000 homes in the Portland area. Dorsey estimated the facility produces about 20 shows per week between Studio A, which has five full-size studio cameras, and Studio B, which has three PTZ cameras.

The L1.2 LED studio lighting fixture and its twice as powerful complement – the L1.4 – are available in 3200K or 5600K. Designed for broadcast and videoconferencing, the products offer high-quality lighting (>95 CRI) with DMX control. Weighing less than 13 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.


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Brightline makes energy-efficient lighting fixtures for television broadcast-studio, videoconference, e-learning, and government applications.