Sinclair Broadcast Group’s WCIV-TV Airs New Sets with Extensive Brightline Lighting Enhancements

by | Aug 14, 2023 | Broadcast & Production Studios, Press Release

WCIV Studio

Bridgeville, Penn. – May 16, 2023Brightline, a leading manufacturer of lighting systems, provided a complete studio lighting package to Sinclair Broadcast Group station, ABC-affiliate WCIV, in Charleston, SC.

Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild. “Projects of this scope are personally the most rewarding,” said Nadeau. “Pulling together all the elements helps create a fresh visual identification for the station. It’s more than just the WOW factor a new On-Air look brings. The continuity and flexibility of the broadcast presentation can increase audience engagement of a specific show.”

The project entailed the integration of several large components:

– New floor surface

– Design of set and lighting plan

– Construction of multiple set areas with internal color changing

– Large, high-resolution LED screens and video displays

– Lighting and control system

“With large, dynamic LED screens like we have at WCIV,” added Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”

The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.

The Brightline system consists of LED upgrades to WCIV’s legacy fluorescent fixtures, SeriesONE studio fixtures for soft light in each set area, Mako and Minnow profile spotlights, and Lupo fresnels providing hard light.

This marks the third time Sam Cercone, Managing Partner, Brightline has provided lighting to WCIV. His first installation was in its original building just after Hurricane Hugo flooded the station in 1989, followed by a new fluorescent conversion in the existing building, then the latest upgrade to variable white LED fixtures.

“Visiting the studio numerous times over decades, the importance of integrated component longevity becomes obvious,” said Cercone. “That points to the popularity of our LED upgrade kit. The upgraded fluorescent lights were amortized years ago, but now that equipment has new life. Augmenting the freshly retrofitted lights with new fixtures for expansion provided WCIV a cost-effective solution.”

Cercone said Brightline builds its product lines around silent, convection cooled designs. With no moving parts, the fixtures’ continual use is extended dramatically. Many Brightline studio fixtures have operated daily for +20 years, with a future that’s greatly extended thanks to this most recent redesign.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

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Products Mentioned:

LED SeriesONE: https://brightlines.com/applications/seriesone/

Mako and Minnow profile spotlights: https://brightlines.com/2022/10/brightline-introduces-new-led-profile-spotlight-series/

Lupo’s Dayled Dual Color PRO LED fresnels: https://brightlines.com/applications/lupolux-led-fixtures/

LED Upgrade Kit:  https://youtu.be/by5w02Leldw