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At Brightline, we’re committed to ensuring your journey with us is marked by clarity, accessibility, and unwavering support. Our Contact and Support page serves as your direct bridge to our dedicated team, ready to address your inquiries, provide guidance, and offer solutions tailored to your needs. Whether you’re a commercial partner seeking technical assistance for your broadcast endeavors or a residential user exploring the possibilities of our cutting-edge products for your YouTube channel, we’re here to assist you every step of the way. From troubleshooting to general inquiries, our responsive communication ensures that your concerns are heard and resolved promptly. Brightline not only offers exceptional products but also fosters a community of support that elevates your experience with us. Reach out today and experience the ease of communication and support that defines our commitment to your success.
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Phone: 1.412.838.2976
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Phone: 1.412.206.0113
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Phone: 1.412.504.9973
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Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Arizona
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
California
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Delaware
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Florida
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Georgia
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Landing Page Template – Light Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Idaho
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Illinois
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Indiana
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Landing Page Template – Light Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Iowa
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Kansas
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Maine
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Landing Page Template – Light Mode
ZELo
Curabitur aliquet quam id dui posuere blandit. Curabitur aliquet quam non nulla sit amet nisl tempus convallis quis ac lectus. Nulla porttitor accumsan tincidunt.
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
Extensive Brightline Complement Produces Balanced Look for Sinclair Broadcast Group’s WCIV-TV Redesigned Studio
“With lighting being such a major part of the project, partnering with Brightline is always a win.”
A complete Brightline studio lighting package was selected by Sinclair Broadcast Group station, ABC-affiliate WCIV, for its recent facility redesign in Charleston, SC.
Mark Nadeau, Director of TV Production and Eric Castagne, Assistant Director of TV Production for Sinclair Broadcasting Group, successfully completed the project design and execution of the extensive WCIV studio rebuild.
The project entailed the integration of several large components:
- New floor surface
- Design of set and lighting plan
- Construction of multiple set areas with internal color changing
- Large, high-resolution LED screens and video displays
- Lighting and control system
“With large, dynamic LED screens like we have at WCIV,” said Nadeau, “you need lighting that will easily balance between flesh tones, set color and the LED wall. Being able to set up lighting from the start exactly as we need has made it easier to produce a balanced, consistent look. With lighting being such a major part of the project, partnering with Brightline is always a win.”
The Brightline complement used throughout the WCIV studio lights an expansive set that showcases locally originated shows. The main set features a large LED wall with stand-up positions for anchors, a weather center, and a key wall. The multi-purpose set on the opposite side of the studio will host guest interviews, special programming, and cooking segments with color-changing, rear illuminated RGBW walls capable of preset transitions for day to nighttime.
SESCO
1133 West Morse Blvd
Winter Park, FL 32789
407-629-6100
https://www.sescolighting.com/
“How to Achieve Studio-Quality Lighting in Your Home Office” by Kathy Katz, Brightline and Adam Berns, Logitech
By: Kathy Katz, Co-Founder, Brightline; and Adam Berns, Senior Technical Alliances Manager, Logitech
Lighting is one of the most important details, yet often the last to come to mind when setting up a home office. Correctly done, natural illumination transforms the workability of a space and the on-screen appearance of a person. Inadequate lighting can lead to eye strain, stress, lack of visibility of presented materials, and lack of confidence in one’s appearance. To maintain equality amongst video participants, all subjects on a conference call should be well lit, preferably with matching systems.
The best way to produce equitable meetings is to foster the illusion that we’re sitting next to one another. Just a little knowledge goes a long way when it comes to improving video image with properly balanced camera and lighting. If we look more vibrant, not only will we feel more vibrant, but we’ll appear more natural to other video callers. High-color rendering LED lighting is the best source to enhance both the accuracy of color and its saturation.
IT organizations supply employees with cameras, monitors, keyboards, mice, and a docking station, but no lights. If lighting is provided, the quality of the light and how the light and camera will work together is rarely considered. And there is no instruction on how and when to use it. The lighting/camera integration is paramount to achieving a professional on-screen image. Following simple level and color temperature adjustment and white balancing steps can make everyone wonder what you did to look positively cinematic on-screen.
Color Rendering Index (CRI) measures the ability of a light source to correctly reveal objects’ colors, measured by comparison with a natural light source rated at 100%. Color temperature measures the color of light, existing on a scale between a lit match (1700 Kelvin) and a skylight (10,000 K). Color temperature conveys a feeling or mood and serves as a distinct tone that delivers information like what time of day it is. Lights that have a high CRI mimic the appearance of natural daylight, causing us to look more ‘life-like’ on screen. Light sources with a high CRI are best when you want to ensure that key human elements, such as skin tone and hair color are accurately reproduced. When a video call involves reviewing products, like clothing or furniture, color rendering is vital, and in applications like telemedicine, accurate color reproduction is critical.
Along with a high CRI video light, white balancing the camera image optimizes the video result. White balancing sets the reference for the camera based on how the eye perceives white, creating a reference point for all other colors. If you have ever been on the opposite side of a call with somebody with a white wall behind them, you can quickly see how off their complexion is. A white background makes it difficult for your camera to auto adjust correctly. To remediate this, you should spend a little time manually adjusting the camera’s white balance. Ideally, a background wall that’s not white and not blank will help your camera auto white balance correctly.
Cameras may be set to automatic or manual white balance. When time allows, manual white balance may provide a more nuanced result. As we white balance a camera, we instruct it to compensate with available light, so it renders an object white. The better the light provided to the camera, the less compensation it needs to do, saving that energy for video quality.
Feeling “near” can be especially compelling for telemedicine applications where color accuracy is vital to communicate and help diagnose patients. It is equally important for their patients to see their provider in good lighting to help relieve any anxiety and concerns they may have.
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
ZELo can even be programmed to cycle through adjustments designed to combat Seasonal Affective Disorder (SAD). So, if you are in the northern hemisphere, not only will you look better, but you can increase productivity and happiness too.
A typical set up with a laptop connected to a Logitech Dock, and webcam, and standard streaming light atop the monitor provides flat lighting. Facial contours are easily lost. By replacing that streaming light with a ZELo, the subject is separated from the wall and looks vibrant on screen.
In most spaces, a ZELo should be positioned horizontally and parallel to the top of the monitor, above the camera. You can also place a ZELo on each side of the screen, running vertically at a 45-degree angle to give a true film quality image.
All spaces are different, a kitchen has different requirements than a bedroom, garage, or she-shed. Windows could be to one side or behind you. Natural light may require adjusting ZELo to a higher, and therefore bluer, color temperature to balance against the sunlight. There could also be a floor lamp. Each of these set-ups requires slightly different lighting parameters to render maximum video results. Blinds are an easy solution to limit light from windows, with black-out blinds being the ultimate option. Whenever possible, turn off overhead lights. Adding effects lighting, like accents on paintings, plants, or art, will add depth to an image.
As the workforce and professional services, like concierge video medical care, continue to evolve towards remote realities, small investments in high-end camera and lighting systems will make large impacts on their collaborative effectiveness. And as the remote workforce grows, presenting your team with a superior and consistent video image translates to market advantage, and is fundamental to credibility for companies in the communication and collaboration sphere.
Before turning on the Brightline ZELo desktop light:
After turning on the Brightline ZELo desktop light:
Pictured: Jason Morales, Principal Customer Success Account Manager, Microsoft
Brightline LEDs Light Up Latest Seacrest Studio in Memphis
15 Flex-T Multi-Directional Lights Provide Flood and Directional Illumination at New Studio in Le Bonheur Children’s Hospital
Bridgeville, Penn. – June 8, 2023 – Brightline, a leading manufacturer of lighting systems, provided 15 Flex-T multi-directional lights for the latest Seacrest Studio, a state-of-the-art 1,275 square-foot broadcast media center at Le Bonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation. This location is the 12th facility the foundation has built. The Le Bonheur studio opened on May 24th.
The foundation plans to open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City later this year. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
The studio at Le Bonheur Children’s in Memphis will be used to provide a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio will help encourage kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
“We couldn’t be happier that we’re able to contribute to such a worthwhile initiative,” said Kathy Katz, Brightline co-founder. “Because of the way the Flex-T’s fit into the ceiling without any additional attachments or mounts, the studio looks less like a typical TV facility. I believe it will foster a more collaborative and creative process for the kids because the equipment is just a part of the room and not obtrusive in any way.”
The versatile Flex-T lights can be installed in any type of ceiling. Flex-T’s module components are adjustable to +/- 55 degrees for a directional beam. They feature mid-power LED’s with high-quality illumination (> 97 CRI). One and two module fixtures are available. Each module comes with a flood or spot beam control option and has a power consumption of 32 watts.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
Products Mentioned:
Brightline Flex-T modular fixture: https://brightlines.com/applications/flex-t/
Brightline SeriesONE: https://brightlines.com/applications/seriesone/
Maryland
Best Practices for Transitioning to Energy-Efficient Lighting for Broadcast TV Studios
U.S. Stations Relying on Incandescent Fixtures Must Plan for LED Upgrades
by Kathy Katz, Co-Founder, Brightline
While there’s been a lot of talk about the banning of fluorescent fixtures and the need for stations to upgrade their tv studio lighting to LED, there’s been less discussion around the many stations still relying on incandescent lights. While these fixtures are a generation back from fluorescents, they remain a widely popular lighting source for broadcast tv lighting in the U.S. Those with incandescents, such as the widely used quartz-halogens, will skip over the fluorescent stage entirely. They’ll need to transition straight to LEDs once the reliable fixtures finally burn out.
As background – in December 2022, the Biden administration and the Department of Energy announced a rule to double the minimum light bulb efficiency to more than 120 lumens per watt for bulbs commonly used – which effectively banned compact fluorescent (CFL) bulbs. The rule is expected to go into full effect before the end of 2024. Lighting manufacturers were required to stop producing inefficient bulbs for the U.S. residential market as of January of 2023. In 2020, it was estimated that incandescent and halogen lightbulbs made up 30% of the entire lighting market.
A halogen lamp (also called tungsten halogen, quartz-halogen, and quartz iodine lamp) is an incandescent lamp consisting of a tungsten filament sealed in a compact transparent envelope that is filled with a mixture of an inert gas and a small amount of a halogen. Incandescent bulbs produce light by heating a metallic filament. Fluorescent lamps generate light by gas discharge, i.e. by exciting the gas.
Switching from flourescents to LEDs is very similar to switching out incandescents for LEDs, with the following exceptions. Incandescent lights are known for their ability to dim smoothly, which creates exactly the right ambience, essential for creating the optimal lighting for broadcast tv. Make sure the LEDs you purchase are dimmable with a solid lighting control system to manage them effectively. Be sure the staff is up to date on how to operate the new fixtures so you’re able to take advantage of all the benefits your new broadcast tv lighting design has to offer. There are many features on the latest LED lights that will be new to them.
Another consideration is the ability of incandescent lighting to produce a warm and continuous spectrum of light, while some LED lights can emit a very different color temperature. Carefully test the color quality in the LEDs you select so that they closely match your existing set up or what you’re looking for in your upgraded studio. Adjust the color temperature and intensity as needed. Most LEDs closely replicate the feeling of natural light with their adjustable color temperature.
Energy and heat reduction benefits are greater with the incandescent to LED switch since incandescents are far less energy efficient and generate more heat than fluorescents. That reduced heat output in your studio will result in adjustments to cooling the studio and could require changes to the ventilation and cooling systems. Keep track of the ROI on the LEDs. The reduced energy consumption and lower maintenance costs will result in substantial savings.
You’ll also need to stay up to date on the latest regulations and standards on LED lighting technology, including any energy-efficient lighting requirements. There will also be upgrades unveiled that you will want to consider to keep your broadcast tv lighting design up to date.
Lastly, since LEDs have a far longer lifespan than incandescents, the maintenance required is reduced, but LEDs will still need regular checks and replacements. Make sure you’ve got a maintenance plan in place to keep your new LED fixtures alive and kicking for many years to come. With the proper maintenance plan in place, the new lights could provide peak performance for a decade or more.
As lighting designer Bruce Aleksander writes in his column in TV Technology, broadcasters need an exit strategy when upgrading to more energy-efficient lighting. He offers: “While the cost of the new equipment can be substantial, the supporting infrastructure is actually simple by comparison to what was needed for incandescent.”
Aleksander points to the Brightline LED upgrade kit: “I admire that this company figured out how to extend the life of their legacy fixtures while maintaining exceptional performance. The upgraded light is fully DMX controllable, has an excellent 97 CRI (Color Rendering Index) at 5600K (daylight) color temperature, and all of their well-designed accessories still fit.”
The benefits of upgrading to more efficient LED lighting far outweigh staying with older generations of lighting design, but as discussed, the implications reach beyond simply swapping in a new fixture. Please get in touch with our team if you have any questions about what to expect or how to make the transition as smooth as possible for your studio and staff.
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Improved Website Creates More Streamlined and Engaging Experience for Brightline Lighting Customers, Partners
Bridgeville, Penn. – September 27, 2023 – Brightline, a leading manufacturer of lighting systems, has launched a dramatically enhanced website that includes an updated online store, easier navigation, and the latest customer feature stories – all told with eye-catching graphics. The refreshed website can be found at www.brightlines.com
The new online shop displays all products currently in stock and those available for quick shipping. The latest navigation makes it easy to find up-to-date product information on Brightline lighting solutions, tutorial videos, key contact and support details, and customer case studies.
“We’re thrilled with the ease of use and overall look of our new website,” said Kathy Katz, Brightline managing partner. “We will continually update the site with new content, so the site remains an informative and engaging place to visit. We’re very happy to share what we’ve been up to with our customers and the public at large.
“We also encourage our customers and partners to share their projects with us to be featured on our new site.”
Discover the new brightlines.com and find out the latest on recent projects, including lighting design on select Seacrest Studios in children’s hospitals throughout the U.S., along with our most recent product innovations. Visit www.brightlines.com
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Landing Page Template – Dark Mode
ZELo
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Landing Page Template – Light Mode
ZELo
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Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
Snap, Inc. Purchases Over 100 ZELo Desktop Studio Lights
ZELo offers several convenient and easy ways to adjust lighting. You can use the simple touch sliders on the base of the device. The ZELo app is available on iPhone or Android. With its built-in Alexa and Google Assistant, you can tell your light, “Hey Google, turn ZELo on. Make ZELo 3200 degrees Kelvin.” Or “Alexa, make ZELo warmer. Make ZELo brighter.”
Snap, Inc., developers of the mobile app Snapchat, went all in for our ZELos, ordering over 100 of the desktop studio lights. After ordering a small amount of ZELo lights directly from the Brightline website, the Snap A/V department tested them and subsequently ordered 100 additional ZELos.
“It’s a real validation of what we’ve created with ZELo that we’ve received such a large order from Snap,” said Kathy Katz, Brightline managing partner. “They’re a technology company that prizes high-quality video. We couldn’t be happier that they’ve selected our desktop studio lights. ZELo was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are now using it to improve their appearance for online sales meetings, conferences, and classes. With ZELo, your audience can concentrate on your message instead of poor imaging.”
Brightline LEDs Light Up Latest Seacrest Studios
Brightline LEDs Light Up Latest Seacrest Studios
The Flex-Ts patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
15 Flex-T multi-directional lights were chosen for the 1,250 square-foot Seacrest Studio at LeBonheur Children’s Hospital in Memphis. Seacrest Studios are the charitable endeavors of the Ryan Seacrest Foundation.
The studio at Le Bonheur Children’s provides a variety of programming to patients, whether physically in the studio or watching through a closed-circuit network from their rooms. The studio encourages kids to express themselves and find new creative outlets while at Le Bonheur. Patients will have the opportunity to host their own radio and television shows, play games, watch live musical performances, and interview celebrity guests. The studio is encased in glass, which will allow patients, staff, and visitors to view the daily programming happening inside.
Five Flex-T fixtures are installed above the studio’s green screen in one section of the studio with the remaining 10 Flex-T’s lighting various points above the main studio area. Some of the LED’s serve as flood lights while others provide spot beam directional lighting. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.
The foundation will also open new studios at Cohen Children’s Medical Center in Queens, N.Y., and Intermountain Primary Children’s Hospital in Salt Lake City. Both studios will be equipped with Brightline fixtures – Flex-T’s at Cohen Children’s and SeriesONE studio light fixtures at Intermountain Primary Children’s. A combination of SeriesONE and Flex-T lights will be part of a Seacrest Studio in a newly constructed, 22-story hospital for Children’s Healthcare of Atlanta, and there are upgrade plans for Seacrest Studios at children’s hospitals in Orlando and Boston.
Shown below are Brightline Flex-Ts recently installed at Cohen Children’s Medical Center in Queens, NY.