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At Brightline, we’re committed to ensuring your journey with us is marked by clarity, accessibility, and unwavering support. Our Contact and Support page serves as your direct bridge to our dedicated team, ready to address your inquiries, provide guidance, and offer solutions tailored to your needs. Whether you’re a commercial partner seeking technical assistance for your broadcast endeavors or a residential user exploring the possibilities of our cutting-edge products for your YouTube channel, we’re here to assist you every step of the way. From troubleshooting to general inquiries, our responsive communication ensures that your concerns are heard and resolved promptly. Brightline not only offers exceptional products but also fosters a community of support that elevates your experience with us. Reach out today and experience the ease of communication and support that defines our commitment to your success.
Main Contacts
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Kristina Rosemeier
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Phone: 1.412.838.2976
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Casey Bonincontro
Engineering Manager
Phone: 1.412.206.0113
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Forward the completed form to info@brightlines.com
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Michael Zihmer
National Sales Manager
Phone: 1.412.504.9973
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Architectural Lighting Sales Representatives Across the U.S. & Canada
Alabama
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Arizona
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
California
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Delaware
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Florida
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Georgia
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Idaho
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Illinois
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Indiana
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
YouTube: https://www.youtube.com/@BrightlineLighting
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public television station through Bate’s Technical College, KBTC reaches a vast audience of 4.3 million from southwest Washington through southern British Columbia.
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, the station needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
“Brightline fixtures are simply the best ‘soft’ lights in the industry,” continues Aleksander. “And the ability to use available accessories for a control of a soft light makes this a unique system.”
The Brightline soft light’s adjustable color temperature enabled the design team to light at 4400K (Kelvin) – a more neutral color temperature well suited for rendering skin tones.1 That color temperature is also close to the native color temperature of KBTC’s existing video displays on set, ensuring a consistent look and allowing the station to keep more of their legacy equipment.
Another cost savings in Aleksander’s redesign is the subsequent power reduction. The new LED fixtures use 1/5 th the power of what the previous incandescent lights used. “This is not only a direct savings of energy it takes to light the set, but also a major reduction in the energy it takes to cool the studio,” Kathy Katz, Co-Founding Partner, Brightline explains. “Many studios find that the energy savings alone provide a return on investment in as little as two and a half years. As is the case with LEDs vs. incandescents, there are no lamps to change over the lifetime of the fixtures. At a time when we’re looking to reduce our CO2 emissions, this represents a significant contribution toward addressing climate change.”
Steve Newsom, Director of Engineering, KBTC, is thankful for Aleksander and Brightline’s thoughtful approach to lighting design. “We couldn’t be happier with the end result. With this redesign, not only is the video quality of our productions vastly improved but we’re doing it in a way that worked within our budget and will ultimately reduce our operating costs. It’s a win-win for everyone at KBTC.”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4: https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Fluorescent to LED Upgrade Kit: https://brightlines.com/product/seriesone-fluorescent-to-led-upgrade-kit/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
CFL to LED Upgrade Kits
Keep the
Lights On
Brightline now offers DIY fluorescent to LED upgrade kits for most manufacturers’ 55-watt CFL fixtures. Due to the resounding reception to the Brightline SeriesONE Fluorescent to LED retrofit kit, and requests from clients with end-of-life cycle fluorescents by other manufacturers, Brightline now offers the all-in-one upgrade kit for most 55-watt CFL studio fixtures.
New D.C.-based HQ for Atlantic 10 Conference Features Broadcast Studio with Brightline Lighting Complement
Bridgeville, Penn. – May 1, 2024 – The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and cultural hub.
“The District is a vibrant major location with significant advantages in travel, economics and nationally recognized media,” said A-10 Commissioner Bernadette V. McGlade in a statement. “Washington provides access to a highly educated, diverse community that embraces Fortune 500 companies, innovative technology and is the political center of the world, all factors in the current college athletics landscape. Buoyed by the confluence of higher education meetings and seminars in the District the A-10 Presidents Council frequent D.C. thought out the year”
A head office in D.C. puts the organization’s base of operations at the geographic center of its membership footprint. Seven of its 15 members are located within a four-hour commute of Washington, D.C. As the conference has expanded geographically, the city provides member schools with easier access to league headquarters with three major airports nearby. A-10 schools are as far south as Davidson College in North Carolina, as far west as St. Louis University and as far north as the University of Rhode Island.
While a main office in Washington, D.C. is a first for the conference, the A-10 is no stranger to the nation’s capital. D.C. has been the host city for the league’s signature event – the A-10 Men’s Basketball Championship. It was played at Capital One Arena in 2018 and 2022 and will host the 15-team tournament in 2025. DC has also been the host city for the Atlantic 10 Volleyball, Women’s Lacrosse and Softball Championships, and the Cross Country, Baseball and Rowing Championships.
A showpiece of the new 5,000 square foot office on Dupont Circle is a broadcast studio lit with Brightline studio lighting fixtures. The A-10 studio will be used to create and distribute content, from studio sports shows to educational seminars geared to the leagues over 5,000 student-athletes. The studio will be available to all member schools to produce their own video. In the world of NIL this is a significant opportunity for the A-10 members.
Brightline L1.2 soft lights and Lupo fresnels provide studio lighting for the broadcast studio’s news set and guest interview areas. Lighting Designer Dan McKenrick of Television Lighting Design and Direction, based in Fredericksburg, VA, installed the fixtures and programmed the lighting’s DMX controller for Brightline.
“Since this is a new location, with a new broadcast studio, one of our main goals is to create a distinctive look and presence,” said Scott McBurney, Lead Consultant, Advanced Media, Atlantic 10 Conference. “We understand how important lighting is in creating exactly how we want to produce content for the Atlantic 10 delivering the best quality to the viewers. The Brightline soft lights and fresnels combine to produce the most flattering illumination possible in our new studio. The Brightline lighting complement is a big part of why we believe we’re creating the most engaging video productions in the conference’s history.”
“We couldn’t be happier that our lights were selected for the new A-10 broadcast studio,” explains Kathy Katz, Managing Partner, Brightline. “The conference’s new location is set to contribute so much economically and culturally to the greater D.C. area. We can’t wait to see the programming produced at the new studio.”
The variable white L1.2 LED studio lighting fixture is adjustable from 3200K to 5600K. Designed for broadcast and videoconferencing, the L1.2 offers high-quality lighting (>97 CRI) with DMX control. Weighing less than 18 pounds, the compact fixtures are constructed with 100 percent aluminum in the United States.
Lupo fresnels are available in dedicated 3200°K or 5600°K and dual or full color. The lightweight and rugged fixture is extremely versatile, and focusable from a narrow spot to a wide-beam full flood, and anything in between. Each fixture has a battery-powered option and includes an extremely quiet fan.
The full lighting scheme at the A-10 broadcast studio is as follows:
- Brightline L1.2X variable white with DMX control for front lighting (8x)
- Lupo LL-650 variable white fresnels with DMX for backlight (4x)
- ETC ColorSource console (1x)
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975 and consists of 15 diverse members across nine states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 22 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2 soft light: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
Lupo fresnels: https://brightlines.com/product-category/fresnels-and-panels/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a complete Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound. Now, the Bakersfield city adds video innovation to its roster, with KERO’s 100% Brightline system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies. And when saving energy also enhances video aesthetics, the conversions are pure upside.
City Club of Cleveland Shines with Brightline for Dual-Purpose, On-Stage Lighting
When the City Club of Cleveland moved to a new location in Cleveland’s Playhouse Square district, it needed lighting that would be comfortable for those on stage while providing broadcast-quality illumination for the speakers as well as live streams and local PBS rebroadcasts.
David Walters, Regional Sales Manager at iVideo, a leading supplier of audio/video technology based in Cleveland, recommended Brightline lighting for the job. “We all knew we’d use LED lights,” said Walters, “but the stage couldn’t look like a TV Studio. It had to be lit in a way that allows the in-person attendees and virtual audiences to experience the event without it being overly bright or a distraction for those on stage.”
Walters decided on Brightline SeriesONE L1.2 studio fixtures. Twelve L1.2 lights now hang overhead in the Forum Room. The DMX controls, ease of use, and an improved, overall look made the strongest impression on City Club staff and colleagues. “Our partners at Ideastream Public Media, who produce our forums, greatly appreciate the color temperature control and ease of use,” They are very happy with the way the show is lit for broadcast.”
“The feedback from the staff has been that the lights look great and are very easy to use,” said Maria Gerstenberger, Digital Content Manager, the City Club of Cleveland. “We just slide faders to adjust the lighting. Anyone from the staff can work with them, not just those in production or part of our technical crew.
Sinclair Broadcast Group’s WJLA Shines with Brightline
Sinclair’s Flagship Station, WJLA in Washington, DC, Airs with a New and Modern Look
The recent revamp of Studio A in Sinclair Broadcast Group’s flagship WJLA serving viewers in the Washington, DC metro is the latest in a series of close collaborations between one of the largest television operators in the U.S. and the lighting experts at Brightline. In a relationship that’s spanned several decades, the two companies have renovated hundreds of stations in markets across the country.
Getting TV stations on air is always a race against the clock that requires equal parts technical prowess and grace under pressure. Working repeatedly under such conditions has forged a turn-key approach between Sinclair and Brightline that results in a timely and seamless implementation of project after project. No one knows more about getting stations on air than the head of production at a large broadcast group. Mark Nadeau, Director of TV Production, Sinclair Broadcast Group, and Eric Castagne, Assistant Director of TV Production, have proven to be inspirational colleagues.
“Everything we learn from previous stations carries into the next,” explains Sam Cercone, Managing Partner, Brightline.. “It’s a very fluid way of working, with each station redesign further fine-tuning approach. I’ve learned and enjoyed so much working with my colleagues at Sinclair. The latest evidence is our work at WJLA, of which we’re extremely proud.”
The redesign at WJLA’s news studio was sweeping. Consisting of a full Brightline fixture package, the set is the new home for “7News,” “Good Morning Washington,” and “Fed Government Today.” In addition to the new 100% Brightline lighting system, the LED monitors weave in and around key areas of the set. The news desk has a digital screen displaying the 7News logo, while two pillars on each side of the desk serve as video walls with a curved panel behind the anchors. Along with XYZ axis pedestals and robotic cameras, the technology at WJLA is unparalleled.
Its creation coming directly through the U.S. Constitution, Washington D.C., a district of less than 10 miles square, is the “Seat of the Government of the United States”
and a worldwide center with diverse cultural influences. Informing the entire community along with the over 20 million annual visitors, domestic and international, is a gargantuan task that WJLA has met with dynamic creativity. The internal team at Sinclair handled everything from concept through installation, including the scenic design, resulting in a control and efficient consistency that contributed to the project’s brilliant success.
Founded as a family-owned business in 1921, Sinclair now owns almost 300 stations, and employs about 8,000 people. Brightline has lit over 100 SBG studios in the last decade, including The Tennis Channel and Bally Sports. With the significant energy savings that Sinclair has realized through its commitment to sustainability, the future indeed looks brighter.
Watch the renovation at WJLA take shape:
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Scripps Stations Across the Country Upgrade to LED with Brightline
KERO-TV in Bakersfield, CA joins its sister stations across Scripps Broadcasting with an LED studio lighting conversion featuring Brightline soft lights, spotlights, fresnels and rear-lit scenic panels
Bridgeville, PA – February 1, 2024 – Since its founding motto of 1923, “Give light and the people will find their own way,” Scripps Media continues to strive to shine a light on the truth. Now Brightline proudly shines its high-performance studio light in yet another Scripps’ station, delivering its anchors more vibrantly to your video screens.
KERO-TV is the most recent E.W. Scripps TV station to upgrade their studio lighting with a full Brightline system. Long known for its audio innovations, Bakersfield was home to Bakersfield Sound, producing honky tonk and rock legends like Merle Haggard and Buck Owens. Now the Bakersfield city adds video innovation to its roster, with KERO’s new 100% Brightline lighting system that increases operating efficiency while enhancing video results.
From Brightline’s all-in-one retrofit kit to turnkey lighting upgrades, over a dozen Scripps’ stations are now showcasing hot new looks with cool new lights.
“Scripps has a storied history in journalism and cable and is well regarded for its latest multi-platform initiatives,” says Sam Cercone, managing partner, Brightline. “Widely known for pioneering new technologies, the expansive lighting upgrades underway throughout the group further solidify its position as a broadcast innovator.”
From Nashville and Cincinnati to Denver and Tampa, Brightline relights underscore the Scripps’ commitment to sustainable technologies throughout all its endeavors. And when saving energy also enhances video aesthetics, the conversions are pure upside.
With turnkey packages that provide lighting for all aspects of the studio with wired or wireless DMX control, Brightline systems deliver improved performance, richer color saturation (97 CRI with 5600K), and a scalable approach to upgrading studios.
“With the retrofit kit, we can upgrade existing Brightline fluorescent systems to LED at an attractive cost through repurposing fixtures”, says Cercone. “And the high-color rendering LEDs enhance video. Upgrading to LED reduces energy consumption, renews the lifetime of the fixtures, and lowers maintenance costs, providing significant savings.”
Converting stations in Billings, Boise, Bozeman, Buffalo, Lexington, Milwaukee, Omaha and West Palm Beach, a team of skilled Brightline lighting directors have assisted local facilities with their installations.
Industry veteran Chris Boyd was the lighting director on the recent KERO-TV project. Chris emphasized that “Brightline LED fixtures offer the total package for studios of all sizes.” Next up, Boyd will visit KMGH-TV in Denver to supervise their turnkey Brightline lighting conversion. With the new KMGH facility scheduled to air in March, viewers can welcome Spring while watching their fresh new look.
“We appreciate our long and mutually beneficial relationship with Scripps,” adds Cercone, “and sharing our expertise to solve our clients’ challenges is what it’s all about for us. Like Scripps’ founders said, Give light…”
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
# # #
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products Mentioned:
Soft lights:: https://brightlines.com/product-category/soft-lights/
Profile spotlights: https://brightlines.com/product-category/profile-spotlights/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
Follow Brightline:
LinkedIn: https://www.linkedin.com/company/brightline-l-p-/
Facebook: https://www.facebook.com/onthebrightline
Twitter: https://twitter.com/myBrightline
Instagram: https://www.instagram.com/brightlinelp/
Iowa
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure
With the multiple-award-winning “Northwest Now” (a weekly public affairs program) and fundraising events shot in their Tacoma studio, KBTC-TV needed an update to its on-set incandescent and fluorescent lighting. KBTC has a main and a secondary set plus two areas for stand-up coverage. Noted Lighting Director Bruce Aleksander was called in to develop an improved lighting design for the facility that efficiently used the existing electrical distribution system while replacing its 1970’s era dimming system.
Aleksander’s lighting design made the most of KBTC’s current assets with only cost-effective upgrades. “Every dollar that was spent on this project can be seen on the set and guests,” he explains. “By making the most of the existing electrical infrastructure we saved a lot of time and money. Once I examined the existing distribution, I picked the easiest path to achieve the station’s goals.
“The goal is to provide beautiful lighting that will present the station’s hosts and guests in the best lighting possible. Once I understand what the client needs, then I can envision the look that will best suit those needs. After that, I can work out what equipment will be needed to create the look I envisioned.”
A Kliegl lighting/dimming system was repurposed, adding the ability to route non-dimming power to new solid-state soft lights from Brightline Lighting. The station replaced existing fixtures with two dozen Brightline L1.2 and L1.4 studio soft lights and one dozen Lupo DayLED 1000 and 2000 Fresnels. The legacy dimmers and control system were replaced with an ETC lighting console and DMX-512 lighting control protocol. Plug adapters were easily added to utilize the existing electrical distribution system.
KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app, the studios of broadcaster KTRK are constantly producing engaging video content for local viewers – however they’re watching.
A long-time Brightline customer, KTRK has over 60 Brightline fixtures. In 2023, they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
In June of 2024, KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
Houston ABC-Owned KTRK Optimizes Look of Live Streams and Broadcasts with Smart Lighting Design from Brightline
Bridgeville, Penn. – July 9, 2024 – Houston broadcaster KTRK-TV has been on the scene for 70 years and is known for community outreach as well as investigative journalism. Journalist alumni include Dan Rather and legendary consumer reporter Marvin Zindler. Home of the Houston Texans and Houston Marathon, it is also the city’s most-watched1 news station.
KTRK is the only major network affiliate in Houston to occupy its original studio facility. With 75 hours of locally produced newscasts each week and live and streaming content on Roku, Fire TV, Amazon and its ABC13 Houston app on Apple TV, its studios are continually updated to produce the best possible video content for local viewers – however they’re watching.
KTRK is a long-time Brightline customer, with over 60 Brightline fixtures in their Bissonnet Street location. Just last year they purchased 37 Brightline L1.2 variable white fixtures, eight L1.4 fixtures, and five Brightline Lupo fresnels to replace existing fluorescent soft fixtures and augment their LED fresnel inventory in the main news studio.
Late last month KTRK added to its Brightline complement. New L1.2 and L1.4 fixtures with DMX control now light all of Studio B. The station has been eager to add functionality to Studio B, including expanding its chromakey capability to enable virtual set production. A large chromakey corner, lit by Brightline, is the start of a complete upgrade. Later plans involve an interview set and possibly a talent stand-up area.
Lighting Designer/Director Chris Boyd installed the fixtures. Rob Kreps with Barbizon Lighting Company programmed the DMX console based on settings supplied by Boyd. “Thanks to the daisy-chain ability of the Brightline fixtures, we only used three 20A relay circuits to power the entire rig. Control was provided by DMX cable from an ETC Element console,” explained Boyd. “The set was lit to 3200k tungsten but can go up to 5600k daylight when needed.”
“KTRK has always been a true partner with Brightline,” said Kathy Katz, Managing Partner, Brightline. “We’ve worked closely with them for several years and look forward to many more. They truly understand the transformative power of great broadcast lighting.”
Last month’s lighting updates in Studio B at KTRK are as follows:
- Brightline L1.2X variable white with DMX control (2x)
- Brightline L1.4 variable white with DMX control (17x)
- Wide control screens on back lights
- Fixture mounted intensifiers on front lights
- ETC Element console
1. https://abcotvpress.com/stations/ktrk-tv-houston/
About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.
Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com
Products:
L1.2: https://brightlines.com/product/seriesone-l1-2-led-studio-fixture/
L1.4 https://brightlines.com/product/seriesone-l1-4-led-studio-fixture/
Wireless DMX: https://brightlines.com/product/dmx-rdm/
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1 – TV Technology, April 2024 issue, “What’s the Best Color Temperature for Lighting TV Studios,” author Bruce Aleksander
https://www.tvtechnology.com/opinion/whats-the-best-color-temperature-for-lighting-tv-studios
Lighting Redesign at KBTC Tacoma Optimizes Existing Infrastructure While Replacing Legacy Fixtures with Brightline Soft Lights
Bridgeville, Penn. – June 25, 2024 – Known for its Museum of Glass, blue collar roots, and location on the banks of the Puget Sound, Tacoma, Washington is a picturesque city a with deep artistic and working-class background. It’s also a town with a thriving PBS station – KBTC-TV. Operating as a public telev