The Right Light for the AV World

By: Kathy Katz, Brightline Lighting Managing Partner

Reprinted with permission of AV Technology magazine

As I think about the future of the AV lighting industry, I’m reminded of flexibility’s importance. Flexible responses are critical to economic and creative success in our rapidly changing world. Budgets, installation dates, and project personnel change. Disappointingly, even energy-efficiency standards change. Resources have no regard for political climates. Furthermore, all that each of us does to improve efficiencies will at the very least contribute to what we leave in availability for the next generations.

In practical application, the best lighting and control solutions are highly adaptable — scalable, low-voltage and controlled through a myriad of methods. These methods range from traditional consoles to playback panels to APPs, accommodating changing users and their level of programming ability. Similarly, if a venue expands or moves, the AV lighting system needs to easily expand or move. Pre-labeled port and cabling systems are available to ensure continuity through changes. Even lights themselves should incorporate flexibility through software and hardware with variable-white color, adjustable grip equipment, and the vast range of looks and scenes available through programming.

Ultimately, AV lighting and control should be as simple, and can be as automated, as sunrise and sunset are. Applying adequate and reliable lighting for all your corporate communications, means your focus remains on message. As a result, you can ensure creative and effective meeting results. And as we continue to work with AI, it should only get easier to provide the best lighting solutions for visual and energy efficiency…or will it?

And much like human nature, I find AI’s nature can tend to make things more complicated than necessary. The goal of corporate AV communications should always be clarity, delivered through an orchestrated network of AV components. These components combine into an easy-to-use system providing a safe, comfortable video environment.