Simple and Cost-Effective Installation Combined with Broadcast-Quality Images Make Brightline System the Lighting of Choice for Expanded Podcast Production
Bridgeville, Penn. – October 7, 2025 – Professional podcasts are booming. They’re an effective way to establish company executives as industry leaders, humanize a large organization, drill down on specific topics, and actively engage with a company’s target market. And when it comes to building an audience, first impressions count. Image quality is key in keeping viewers on your channel. Without broadcast-quality visuals and audio, viewers may search for a more engaging channel on the same topic.
Even though podcasts started as an audio-only medium, video is now commonplace. To create engaging podcasts Associa knew the highest possible quality video was a must. Well-designed lighting is key to that. No matter how brilliant your content, poorly executed lighting gives off an amateurish look – think boom mic in the shot. On the flip side, professional lighting communicates credibility and shows you’re serious about your brand.
Moving to headquarters in Richardson, TX, Associa, the largest community management company in North America, was designating more space in its new digs for its podcast studio, which needed to support one current show as well as upcoming productions from other divisions. Associa turned to Dallas-based Taurus Technologies, an audio/visual commercial integrator, for design guidance on the new studio.
Low Voltage Control Powers 17 LED Fixtures
“With plans to produce more podcasts in the future, Associa was focused on an A/V system that was easy to use for non-technical personnel, cost-efficient, and upgradeable with the highest production quality possible,” said Tyler Cutrer, Account Manager, Taurus Technologies. “Production quality starts with lighting. It sets the tone right off the bat. And it’s something we can build the system around. Poor lighting prevents even the best cameras from creating beautiful images. We have a long relationship with Brightline Lighting. The combination of their stellar video lighting with the new AV/720 low voltage control system sounded ideal for Associa.”
The AV/720 is an all-in-one control system for variable white lighting over a single low-voltage cable. Designed to provide seamless compatibility with low-voltage professional AV systems, the AV/720 lighting control system offers a simple “lighting by numbers” installation with true color reproduction.
The newly installed AV/720 system in the Associa HQ podcast studio powers and controls 17 Flex-T in-ceiling LED fixtures. The lights hang from an acoustic drop ceiling. Ten Flex-Ts feature drop arms for greater flexibility in lighting direction. Additionally, the drop arm fixtures also give the space more of a studio look and feel. The remaining seven Flex-Ts are in-ceiling fixtures without drop arms. Each fixture connects separately to the AV/720. And, the AV/720 then connects to the lighting console via a 5-pin DMX cable. A single DMX cable runs from the lighting console to the AV/720, enabling the user to control each fixture individually.
Individual Fixture Control
When it came time for installation, Lighting Designer Chris Boyd, found the process of installing the Brightline Flex-T and AV/720 surprisingly simple. “I was impressed by the ease of installation of the fixtures and the rack mounted AV/720,” he said. “Hannah Jackson, the technician from Taurus, did an incredible job managing the cabling for the fixtures inside the rack. Running each fixture individually to the AV/720 allowed us to have each light on low voltage power, which prevented additional general contracting installation costs and enabled our crew of three to complete the install very quickly.”
Cutrer shares Boyd’s enthusiasm for the simplicity of the install process: “They were able to get everything up and running in two and a half days, with zero issues. The installation was smooth and quick. Considering this was our first installation experience, its ease of use is a huge benefit to any customer with limited experience and technical resources. Our goal was to provide Associa with a very simple to use system that had the highest production quality possible,” said Cutrer. “Our client was very happy with the end result.”
Lighting by Numbers
The client was also pleased that the AV/720 arrives programmed and with pre-labeled cables and fixtures, thereby simplifying instalaltion. Onsite installers simply follow the numbers. And if any expansion is required, Brightline will run a new program at the factory and send the software update to support the expansion.
“The Flex-T/AV/720 combination is ideal for small studios or conference rooms with standard drop ceilings like Associa’s new headquarters,” said Tim Godby, Product Ambassador, Brightline Lighting. “We are thrilled that a company as well regarded as Associa will be producing all its future podcasts with our LED fixtures and low-voltage lighting control. They can be assured each podcast will look as professional as a nightly newscast.”
For more information on the AV/720, please contact Tim at tgodby@brightlines.com or 1-412-06-0114 or schedule a training session.
Take a quick look at the AV/720 here.
Press Contact:
Robin Hoffman
Pipeline Communications
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robinhoffman@pipecomm.com
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