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Brightline’s ZELo Desktop Studio Light Helps Mizzen Marketing Sales Team Improve Customer Interactions
Bridgeville, Penn. – May 25, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced its ZELo desktop studio light is being used by the sales force of Mizzen Marketing, an independent manufacturers rep, to improve interactions with potential customers during videoconferencing meetings.
“ZELo gives the Mizzen Marketing team a consistent look across all of our offices,” said Dave Taylor, owner of Mizzen Marketing. “The lighting is even and diffused, which is what you’re looking for when lighting a person’s face.”
Mizzen’s six-man sales team works from home or small individual offices, and each team member is now equipped with a ZELo. Between intra-office meetings and client interactions, Taylor estimated his company uses their lights 100 times a week. “Brightline knows lighting for video,” Taylor said, “and they’ve leveraged their decades of knowledge for the benefit of those of us working from home.”
Last spring, like many other companies, Mizzen had to shift quickly to a sales model built around virtual meetings via web-based videoconferencing platforms. Before the COVID-19 shutdowns, its sales team frequently visited dealers, integrators, consultants, and end users.
“We went from being behind the windshields of our cars traveling to meetings and on-site demos to not being able to do any in-person activities virtually overnight,” Taylor recalled. “But we still had a responsibility to our manufacturing partners to help them find opportunities for their products to be sold, installed, and used.”
While some companies have employees returning to their offices, many are not yet allowing in-person visits from outside agencies. As a result, Taylor expects to maintain a hybrid business model moving forward, which means continued reliance on videoconferencing platforms for sales efforts.
Based in Mansfield, Texas, for 16 years, Mizzen is the sales and marketing arm for about a dozen AV, audio, and video equipment companies, including Absen, AtlasIED, and TASCAM. Taylor said he wants potential customers to focus on the content of his presentations, not be distracted by poor video quality.
“Brightline lighting is what we use to remove the distractions from the stories we are here to tell,” Taylor added. “Good lighting can make up for the sins of bad cameras and poor camera positioning. ZELo has been critical for the survivability of our business.”
Taylor also appreciates the flexibility of the ZELo. The light itself can be tilted and rotated, and its telescoping arm can raise or lower the light to provide clearance over most desktop monitors. Plus, the light offers variable color temperature control, so it blends with any ambient room light.
“One of the things I really love about it is that I can manage it from an app,” he said. “I can adjust the color temperature and brightness, and that allows me to make my video look however I want it to look. It’s incredible.”
Bridgeville, Penn. – May 4, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced Interactive Audio Visual is now distributing its products in Canada throughout Eastern and Southern Ontario, as well as Western Quebec.
Based in Ottawa, IAV is a systems integrator that specializes in video-enabled meeting spaces. The company offers complete AV solutions, from needs analysis and custom design to integration and after-sales support, including remote monitoring and analytics.
Ian Smith, president and owner of IAV, said recent industry trends have shifted away from full-size meeting spaces to smaller (and multiple) huddle rooms. “You have to adapt huddle spaces for uniform illumination,” he explained. “Nobody thinks of the necessity of bringing up illumination in a given space, and it’s really quite important for visual cues. Without lighting, people just look like shadows.”
Beyond Brightline’s more traditional videoconferencing lighting solutions, including Flex-T, Stealth-T, and VideoPlus in-ceiling fixtures, Smith is also excited about the new ZELo desktop studio light. “The meeting space has become a desktop – and often from home,” he noted. “That’s not optimal for the video collaboration experience, especially for remote participants. That’s why ZELo is so interesting.”
“We’re excited to work with Interactive Audio Visual, because they place a strong emphasis on the importance of lighting for workplace videoconferencing solutions,” said Kathy Katz, Brightline managing partner. “Through the partnership, we look forward to expanding our sales across the significant portion of Eastern Canada that they service.”
Contact Interactive Audio Visual at (613) 748-9388 or visit interactiveaudiovisual.com.
Tod Bush Leadership Center Improves Live, Online Presentations with Brightline Presenter Lighting Kit
Bridgeville, Penn. – April 5, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced the Tod Bush Leadership Center in Addison, Texas, has installed a Presenter Lighting Kit in its main training room to help deliver better presentations for live and online audiences.
The TBLC offers faith-based training, retreat hosting, and affordable office space for churches and nonprofits. In early January, the center hosted an online seminary class focused on the mental health of full-time ministers. While the event was well received, Brian Summerall, director of the TBLC, was not happy with the “dull” presenter lighting.
“Lighting makes all the difference,” he said. “We have studio lights, but they’re obtrusive. We needed to find a solution – and Brightline was the solution.”
In late February, the Presenter Lighting Kit was installed in the main training room, which holds up to 35 people and is equipped with two PTZ cameras for live streaming. “We love the new lights,” said Summerall. “They are compact, easy to install, and they look great, especially with the back lighting.”
According to Summerall, the Presenter Lighting Kit delivers focused lighting that does not overwhelm the instructor or distract from the aesthetics of the room. “No one knows they’re there. They blend into the room until you turn them on,” he added. “The instructor is not going to notice, but the people online are going to see a big difference.”
“The Tod Bush Leadership Center installation is a perfect example of how the Presenter Lighting Kit can help speakers in live and remote settings,” explained Kathy Katz, Brightline managing partner. “Videoconferencing and streaming content will continue to be important for business and educational applications. Teachers, company executives, and others need good lighting that’s focused on them, where it belongs, without washing out presentations on nearby screens.”
Introduced last year, the Presenter Lighting Kit uses PoE (Power over Ethernet) and wireless control to deliver simple, affordable lighting for single presenters. It is designed around a familiar three-point lighting design, and uses Flex-T recessed lighting LED panels for drop ceilings or drywall. The PoE control unit allows for IP control for reduced installation costs, while its COR-TAP Wi-Fi hotspot allows access to system
Bridgeville, Penn. – Jan. 25, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced WZVN, the ABC affiliate serving Florida’s Ft. Myers-Naples market (DMA #53), upgraded its studio lighting with Brightline LED fixtures to coincide with the debut of its new set.
According to Bob Hannon, senior production engineer for Waterman Broadcasting, the updated lighting grid is daylight balanced (5600K) and features a mix of Brightline L1.2 and L1.4 LED SeriesONE studio fixtures, BL.16 long-throw beam compact fixtures, and Lupo DayLED fresnels. WZVN launched its new on-air look on Nov. 18.
“Brightline has taken WZVN into the DMX world and also the LED world,” said Hannon. “They look fantastic. The lighting is very consistent; we’re not dealing with color temperature variations across the set. It’s a really nice setup.”
One of the biggest lighting challenges of the new set was the openness of the space, which was designed to accommodate a variety of programming beyond standard newscasts. “What we tried to do was eliminate all risers, all furniture that give you obstacles. The main anchor desk is moveable,” Hannon explained. “This set is made for you to move around and interact with anything.”
“That’s a little more challenging when you’re trying to prepare a lighting plot,” added Dan McKenrick, who served as lighting designer for the project. “They wanted the flexibility to move the news desk and bring in stand-up positions and other setups. Uniformly lighting a whole space can look too flat. What’s nice about Brightline fixtures is they have the brightness and flexibility to carve out lighting as needed to give the room some depth.”
Two video arrays and an area with three vertically hung video screens were also challenging. A small forward tilt for the on-set monitors was essential for avoiding lighting issues. “Think of a monitor as a mirror. When it doesn’t display video, it reflects whatever it sees,” McKenrick explained. “You always need to tilt your monitor so the reflection of lights is not on the screen.”
Owned by Montclair Communications, WZVN is operated through a local marketing agreement (LMA) by Waterman Broadcasting’s WBBH, the market’s NBC affiliate. The stations are co-located in the same facility, but have separate studios and control rooms. Combined, the stations produce 19 newscasts per day, including competing morning shows from 4:30 to 7 a.m. The WBBH studio is primarily lit by older Brightline fluorescent fixtures.
“I have worked with Brightline for nearly 25 years,” Hannon said. “They’re one of the few companies that take care of their customers the right way – and they give us a quality product, which is more important than anything.”
Affordable personal video light with smart app control
improves videoconferencing for meetings and more
Bridgeville, Penn. – Dec. 1, 2020 – Brightline, a leading manufacturer of video lighting systems, today unveiled ZELo, its new desktop studio light for videoconferencing. Designed for business professionals, educators, broadcasters, and social media influencers, ZELo delivers broadcast-quality results that enhance personal lighting in any workspace.
With variable color temperature, ZELo delivers everything from warm light (2700 degrees) to daylight (6500 degrees), so it blends with any ambient room light environment. When paired with Brightline’s free app, iOS and Android portable devices can adjust brightness and color temperature, build and store settings, and set timers. ZELo even supports voice control through Alexa and Google Assistant devices. Plus, built-in manual controls make it easy to change settings.
ZELo can be adjusted to create a flattering lighting angle, and a telescoping arm raises and lowers the light to provide clearance over most desktop and laptop monitors. Position ZELo lights on either side of a video monitor to replicate studio lighting for remote broadcast news reports or webcasting. ZELo also folds for easy transport and storage.
“The ever expanding use of Zoom and other videoconferencing tools brought on by the rapid growth in remote video has shown us all how important it is to have high-quality personal lighting,” said Kathy Katz, Brightline managing partner. “ZELo can be adjusted and customized to work with any office or home office setting. Whether you’re teaching an online class or conducting virtual meetings, use ZELo for every on-camera hello.”
ZELo is priced at $199 and will be shipping in 60 days. Brightline is currently taking preorders for ZELo at brightlines.com/ZELo.
Bridgeville, Penn. – Oct. 27, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced its Presenter Lighting Kit, which uses PoE (Power over Ethernet) and wireless control to deliver simple and affordable lighting packages for single presenters. Available for corner or straight installations, the new kits feature Brightline’s Flex-T recessed lighting LED panels for drop ceilings and drywall.
Designed around a familiar three-point lighting design, the Presenter Lighting Kit uses two single module and one double module Flex-T units for key, fill, and back lights. The patented design of Brightline’s T-Series allows the lighting carriage to rotate for a higher level of control, and spot optics avoid lighting spill on nearby screens or video monitors.
“Ambient lighting is generally not good enough for presenters to be seen clearly, especially with today’s growing emphasis on videoconferencing for remote employees or students. Broadcasters are also looking for clean, affordable lighting solutions for smaller spaces that are dedicated to streaming content,” explained Kathy Katz, Brightline managing partner. “Our new Presenter Lighting Kit delivers a plug-and-play, personal three-pointing lighting system that is easy to install and control. Proper lighting ensures PowerPoint presentations or graphics on nearby screens don’t wash out the speaker, and protects presentations from being washed out by presenter lighting.”
Available in a rack mountable 2 RU chassis or standalone enclosure, the PoE control unit allows for IP control and reduces the cost of installation. Two internal drivers support the four Flex-T modules, while two LINC (Local Intelligence Node Controller) units allow each light to be controlled individually.
In addition to a wireless controller, the Presenter Lighting Kit also includes the compact COR-TAP (Centralized Operational Resource – Technology Access Point) Wi-Fi hotspot. Accessible through any web browser, it allows access to system configuration and usage web pages, while serving as a technology firewall that isolates the user experience.
Priced at under $5,000, the Presenter Lighting Kit is available now.
Bridgeville, Penn. – Aug. 26, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced WXII, the NBC affiliate owned by Hearst Television serving North Carolina’s Greensboro/Winston-Salem/High Point market (DMA #49), used almost 40 Brightline L1.2 and L1.4 LED SeriesONE studio light fixtures to light its new set, which debuted in early August.
The new scenic environment, designed by Devlin Design Group, was the first complete overhaul of the WXII news studio in almost 20 years. While there are modern desks and monitors, the set also includes stacked natural stone accents, wood-look flooring, and a backdrop highlighting the region’s Sauratown Mountains. Diane “DiFi” Fiolek, creative director for DDG, said it was a “logical choice” for the set to be visually inspired by nature.
Dan McKenrick, who served as lighting designer for the project, said beyond the warmer tone of the set, understanding shot blocking and the impact of social distancing on talent locations were crucial to providing an ideal visual result. He had to light for two separate blocking scenarios, one designed around COVID-19 restrictions and another for “normal” newscasts in the future. The WXII anchor desk can easily accommodate four people, but the station’s current newscasts separate the on-camera talent due to social distancing.
“I look at the set overall and decide how to add dimension and balance,” he explained. “I’m very much looking at the mechanics of the room. The particular set, the shape of the room, and the grid height and camera type determine how you’re going to make it work.”
For WXII’s daylight balanced (5600K) set, McKenrick used Brightline L1.4 lights and L1.2 lights to create the base lighting. The L1.2s were used mostly as side fills, while the L1.4s were positioned at the front. He also added Lupo DayLED fresnels to create crisp lighting for eight specific talent positions around the set, which created a balance of soft and hard sources. He said one of the advantages of using LED lighting fixtures on a news set is a more extensive dimming range without color temperature change, which provides better control for the diversity of skin tones.
McKenrick praised Brightline’s ability to add intensifiers to increase output, as well as control screens to restrict the light path, both of which were used on the WXII project. “Brightlines are very effective. They put out a substantial amount of light and it’s controllable,” he added.
One challenge for the WXII set was avoiding reflection on a wide array of nine LED monitors positioned vertically behind the anchor desk. McKenrick said the monitors feature a slightly diffused front glass and are mounted with a slight forward tilt to help control reflections. Plus, he positioned the lights on the grid at a specific angle to light the talent without reflecting on the monitor. “Getting that angle is always part of the adventure of working on the logistics of the lighting layout,” he said.
Brightline’s L1.2 and L1.4 SeriesONE studio light fixtures are now available with variable color temperature and improved color rendering. In addition to DMX remote control, an integrated control wheel and digital on-board readout enable users to select precise color temperatures from 3200-5600K (tungsten to daylight). Plus, optional wireless DMX/RDM (remote device management) control provides bidirectional RF signal distribution between the transmitter and lighting console, which eliminates the need for DMX cables.
Brightline Expands LED SeriesONE Offerings for Studio Lights with Variable Color Temperature, RDM Control
Bridgeville, Penn. — Brightline, a leading manufacturer of energy efficient lighting systems, today announced it has upgraded its L1.2 and L1.4 LED SeriesONE studio light fixtures with variable color temperature and improved color rendering. Plus, the fixtures are now available with optional wireless DMX/RDM (remote device management) control that provides bidirectional RF signal distribution between the transmitter and lighting console, and eliminates the need for DMX cables.
In addition to remote control, an integrated control wheel and digital on-board readout enable users to select precise color temperatures from 3200-5600K (tungsten to daylight). SeriesONE fixtures already offer DMX control, and wireless DMX/RDM adds the ability to set color temperature through a lighting console, with one channel controlling color and a second channel controlling dimming.
“Our customers are going to love the improvements in our SeriesONE lights, particularly as we haven’t raised our prices or reduced our brightness,” explained Kathy Katz, Brightline managing partner. “Not only did we add precise color temperature control, but the new color rendering is the highest available with a near perfect 98 CRI. Plus, the optional wireless RDM simplifies programming control without cables cluttering your lighting grid, and it facilitates easy level and cue changes from the floor versus the top of a ladder.”
To minimize weight, the compact L1.2 and its twice as powerful complement – the L1.4 – are made from aluminum, similar to Brightline’s remote phosphor models. Designed for convection cooling, the fixtures feature no fans or liquid cooling methods, resulting in noiseless operation with no moving parts. Metallic cool charcoal powder coat finish is standard, with custom colors available. The updated SeriesONE fixtures will begin shipping in late August.
Bridgeville, Penn. – July 7, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced LaFace & McGovern Associates is now representing the company throughout Western Pennsylvania, West Virginia, Southern Ohio, and Eastern Kentucky.
Headquartered in Bethel Park, Penn., with additional offices in Altoona, Penn., and Huntington, W.V., L&M’s Specialty Lighting Division focuses on television, theatrical, and architectural projects. Its sales force also offers products and services for healthcare, commercial offices, houses of worship, and other vertical markets. L&M is expected to focus on Brightline products for architectural applications, including the recently redesigned VideoPlus, a flush-mounted linear fixture, and the Flex-T recessed lighting panel for drop ceilings and drywall.
“For more than 40 years, L&M has been delivering high-quality lighting solutions across a number of industries,” said Harry J. McGovern, chairman and CEO, L&M. “Brightline offers outstanding LED lighting options for videoconferencing, which is a growing area of interest for a variety of industries, as well as other challenging architectural projects. We’re excited to offer their products to our customers.”
“LaFace & McGovern has a large footprint across four states, and has a very diverse customer base,” explained Michael Zihmer, Brightline sales manager. “We look forward to expanding our sales and installations in the region through this partnership.”
New Brightline Partnership with Logitech Improves Videoconferencing with Quality Lighting, AV Solutions
Bridgeville, Penn. – July 1, 2020 – Brightline, a leading manufacturer of energy efficient lighting systems, today announced it has joined the Logitech Collaboration Program. The partnership combines Brightline professional LED lighting solutions with Logitech Room Solutions for Zoom Rooms, Microsoft Teams Rooms, and Google Meet.
The partnership will streamline and enhance the customer experience with options tailored for videoconferencing solutions. Initial Brightline products included in the program are the cMe2 huddle room light and Flex-T ceiling-mounted fixtures. Brightline also plans to include its i-Series desktop fixture for interpersonal collaboration, which is being redesigned to address the growing demand of at-home videoconferencing.
“Businesses have embraced videoconferencing more than ever due to continuing to shelter in place, and many of them have realized employees are unprepared for presenting a professional appearance on video,” said Sudeep Trivedi, head of global alliance and go-to-market, Logitech Video Collaboration. “Quality lighting is the foundation for creating an excellent on-screen image. Working with Brightline will make it easier for our customers to have a complete videoconferencing solution with professional results.”
“Partnering with Logitech helps Brightline’s clients to optimize their workplace designs for videoconferencing solutions,” said Kathy Katz, Brightline managing partner. “It also simplifies the specifying process and ensures proper integration for easy setup and use. We are excited to be partnering with Logitech to improve professional videoconferencing in huddle rooms, conference rooms, and in the rapidly-expanding home-based office market.”