Evolutionary Lighting Systems

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cME3, Camera, Collaboration!


Brightline Introduces Lighting Fixture Ideal for Conferencing in Huddle Rooms, Classrooms, and Other Meeting Spaces

The cMe3 Multi-Directional LED Light Offers High Color Rendering, Remote Control with Lighting Presets, and Versatile Mounting Options

Bridgeville, Penn. – June 15, 2022 – Brightline, a leading manufacturer of video lighting systems, has added the new cMe3 huddle room light to its line of budget-friendly, energy-efficient lighting fixtures. Designed as an ideal solution for smaller collaboration spaces in business, education, broadcasting, and government, the cMe3 turns any meeting space into a video-ready communications center.

With its sleek tubular profile, the three-foot long cMe3 is aesthetically pleasing in any professional environment. Bright yet glare-free thanks to a wrap-around, double-frosted diffusion lens, its LEDs feature adjustable intensity and color temperature with an exceptionally high color rendering index. This high CRI delivers the most natural and flattering illumination for every skin tone, so participants will be bright, clear, and the center of attention for more effective and enjoyable meetings.

Manual controls and an included infrared remote make it easy to change brightness and color temperature. The cMe3 lets users retain pre-sets, so changing the lighting from one meeting to another is a snap.

“With the cMe3’s high CRI, everyone will look and feel their best on video,” said Kathy Katz, Brightline managing partner. “The illumination and controls are ideal for smaller spaces. Like all of our products, the cMe3 fulfills Brightline’s mission of enabling better communication through enhanced visual presentation. Our emphasis on flexible, energy-efficient lighting systems to meet the critical requirements of broadcast, e-learning and corporate A/V applications has allowed us to deliver the cMe3 with professional videoconferencing features, at an affordable cost for a wide range of users.”

The cMe3 can be wall-mounted either horizontally or vertically and is available with a backbox for hard-wiring in new construction, or with a plug set for mounting on a surface, wall, or furniture. Designed for either single or dual mount configurations, the fixture articulates and rotates to achieve the most flattering angle even in hard-to-light spaces.

Slated to begin shipping by mid-July, the cMe3 carries an MSRP of $695.00 and will be available to purchase on the Brightline e-store: https://brightlines.com/brightlineshop/

 

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e-learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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Press Contact:
Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

 

Brightline on campus at Temple University

Brightline Lights Illuminate Virtual Learning and Meetings at Temple University

 Flex-T Multi-Directional Lights Selected for Office of University President; ZELo Desktop Lights Provide Customized and Easy-to-Use Controls for Optimal Visibility

Bridgeville, Penn. – April 6, 2022 – Brightline, a leading manufacturer of video lighting systems, announced a sale of 13 ZELo desktop lights and four Flex-T Series multi-directional lights to Temple University in Philadelphia. The project came together through the efforts of lighting consultant O’Donohoe Lighting and lighting rep agency Diversified Lighting.

The ZELo desktop lights are currently in use by faculty and administrators at Temple for remote instruction and internal meetings. The Flex-T’s will be used to light the office of the President of Temple University, Dr. Jason Wingard. Wingard made headlines last year after his appointment as the first African American to serve as President in the school’s 138-year history. He was previously the dean and professor of the School of Professional Studies at Columbia University.

Temple prides itself on its diverse and global staff. With many different complexions represented, a one-size-fits-all videoconferencing light wouldn’t work. The ZELo has soft and adjustable lighting that can be tilted for the most flattering angle. And built-in manual controls make it easy to change brightness and color temperature. Users can also make adjustments using Brightline’s free app for iOS and Android portable devices.

With the improved visibility provided by the new lighting, students and staff now report much greater satisfaction with virtual instruction and school meetings.

“ZELo was constructed to meet the critical lighting requirements of broadcasters, but it’s affordable enough for a wide range of users,” explained Kathy Katz, Brightline managing partner. “We’re thrilled that Temple University recognized the power of ZELo for virtual learning and meetings. It’s extremely easy to adjust the light to suit your skin tone and the overall levels that work best for the application. Online classes and meetings remain a key way to communicate. With ZELo, your audience can concentrate on your message instead of poor imaging.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo desktop video light is priced at $229 and is available here: brightlines.com/brightlineshop and on Amazon. Click here for a list of ZELo distributors.

The versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

 

Prince George’s County Gets Royal Lighting Treatment

 

Over 100 Brightline Lights Serve Council Members and the Viewing Public in Prince George’s County, Maryland

Flex-T Multi-Directional Lights Installed in New Council Headquarters; ZELo Desktop Studio Lights in Use as Personal Video Lights

Bridgeville, Penn. – February 23, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced a largescale installation of its Flex-T Series multi-directional and ZELo desktop studio lights at the new Prince George’s County Council headquarters in Largo, MD. After seeing the performance of the Brightline Flex-T lights within the Executive Committee Press Room at the previous County building in Upper Marlboro, county officials wanted the same set up when they moved to new digs in Largo, MD.

Colin Sandy, of Sandy Audio Visual LLC in Laurel, MD, led the design and build of the county’s new Hearing Room/Legislative Chambers, Press Room and Committee Room at the new building in Largo. Each room has 22 Flex-T broadcast-quality lights, with some serving as flood lights and others providing spot beam directional lighting. Every council member and their staff have ZELo desktop lights, for a total of 50 ZELos at the new headquarters office.

Ease of install, physical appearance, and performance of the lights are what make them so well regarded at Prince George’s County Council. Speaking of the Flex-T lights, Sandy explains: “Their performance is phenomenal. They create a nice, even wash that looks great on video. The lighting is nicely diffused, so there are not a lot of shadows or fall off from light to dark. It’s just a very even lighting pattern, even over as large an area as we have.

As their name suggests, the versatile Flex-T lights can be installed in any type of ceiling. Their patented articulation feature makes them the only fixtures that can be rotated into a desired position during use and returned flush to the ceiling between sessions or for general task lighting. “We put the Brightline lights into the existing ceiling grid. There’s no custom furniture fixture, attachments or mounts that you need,” said Sandy. “The fixtures integrate seamlessly with the ceiling grip. The 2”x2” speakers look like return vents, and because it’s all flush with the ceiling grid, it doesn’t look like a theatre.

Previously, the County used a more traditional theatrical lighting approach. They used Tungsten lighting, which in comparison to what the county has now, uneven lighting. The Council members really liked the lighting we did in the County Executive Press Room in 2020. We used nine Flex-T fixtures in that room. So, we did a very similar but much larger set up in the new building’s Committee Room, Press Room, and Hearing Room.

The County Offices in Prince George’s are well equipped for local and national media, as well as internal communication. In addition to the 66 Flex-T and 50 ZELo lights, PTZ cameras in the Press Room are connected to a switcher and used for live streaming and a feed sent to a local news channel. Lights are positioned over a retractable green screen curtain. A Crestron control system with a Brightline interface controls the Flex-T lights individually or as a group. In the Committee Room where more informal meetings are held, Brightline fixtures illuminate Council members and guests seated in a board room-type set up. Four PTZ cameras in this room, along with the lights, are also controlled by a Crestron system.

The ZELo personal video light has gotten rave reviews from Council members and staff who use it for daily videoconferencing. It has soft and adjustable lighting that can be tilted for the most flattering angle. Built-in manual controls make it easy to change brightness and color temperature, but users can also make adjustments using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, elearning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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 Press Contact:

Robin Hoffman
Pipeline Communications
(917) 763-8069
robinhoffman@pipecomm.com

 

 

 

Brightline Promotes Erin Nath to Manager of AV Solutions, U.S.

Veteran Team Member with Deep Industry Knowledge to Supervise
AV Sales Efforts

Bridgeville, Penn. – January 11, 2022 – Brightline, a leading manufacturer of video lighting systems, has announced the promotion of Erin Nath to Manager of AV Solutions for U.S. This marks the latest promotion for Nath who was most recently the company’s Sales Operation Manager.

 

In her new role, Nath is responsible for AV sales for the company across the U.S. 

She’ll work closely on a daily basis with Brightline’s AV dealers and consultants to implement innovative video lighting solutions.  

 

“Erin has really risen through the ranks at Brightline,” said Kathy Katz, Brightline Managing Partner. “Her attention to detail, willingness to help out with any project, and organizational skills have consistently kept our entire team on track. She has a deep knowledge of our product line and the AV industry in general. Our clientele always remark on her professionalism. We couldn’t be happier to start this year with her on board in such a high-profile position. It’s a role worthy of her skills and one where she’ll surely excel.”

 

With a BFA in Technical Theatre, Nath joined Brightline in 2006 as a lighting designer.  She’s also held positions in project management, distribution training, and as the company’s Midwest Regional Sales Manager.

 

Outside of her time with Brightline, Nath is a Master Electrician and worked as such at the renowned Merrimack Reparatory Theatre in Lowell, MA. At the City Theatre Company in Pittsburgh, she assisted the technical departments with pre-show production duties and served as a production assistant during several show runs.

 

“We’ve got an incredible product range this year, and I’m looking forward to working closely with our sales team as we showcase our solutions to existing and future customers. There’s also a clear opportunity for us to push into several new markets, which I’m eager to start,” said Nath. “Brightline has a wonderful work culture, where people are encouraged to think outside the box and contribute beyond their typical job responsibilities. I’m happy to continue my career at Brightline.”

 

Nath is based in Brightline’s Pittsburgh, PA-based headquarters. She can be reached at: enath@brightlines.com

 


 

ZELo unboxing, setup, overview & lighting demo

New ZELo Accessories Add Versatility to Brightline’s Desktop Studio Light

brightline logo black w text.jpg

New ZELo Accessories Add Versatility to Brightline’s Desktop Studio Light

Bridgeville, Penn. – Sept. 27, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced two accessories for its ZELo desktop studio light for videoconferencing. Both the ZELo Clamp and ZELo Grip are designed to save desk space and provide versatility for lighting workspaces for videoconferencing.

With the ZELo Clamp, the light’s base plate is replaced by an adjustable clamp that requires significantly less surface space at a workstation. The light’s main body housing includes ZELo’s on-board controls, which are still accessible when using the ZELo Clamp.

The new ZELo Grip raises a mobile phone off the desk to provide a more flattering camera angle for videoconferencing. It attaches to ZELo’s adjustable telescoping arm, and its positioning rod can be raised, lowered, rotated, and adjusted to hold the phone closer or further away from the subject. The camera mount, which can be independently adjusted as well, provides a snug hold for mobile phones and various-sized cameras.

ZELo Grip and Clamp.jpg ZELo Clamp.jpg

The new ZELo Grip (left) and ZELo Clamp save desk space and provide versatility for videoconferencing workspaces.

“We have had an amazing response to ZELo. It was designed to meet the demanding specifications of broadcasters, but professionals from a variety of industries are using it to improve their appearance for online sales meetings, conferences, classes, and more,” explained Kathy Katz, Brightline managing partner. “These new accessories bring even more versatility, making it easier to position a mobile phone for videoconferencing use and add ZELo into an office environment without taking up valuable desk space.”

ZELo delivers broadcast-quality, enhanced personal lighting in any workspace for business professionals, educators, broadcasters, and more. With its variable color temperature, ZELo blends with any ambient room light environment. Change brightness and color temperature with manual controls, or make adjustments, save presets, and more using Brightline’s free app for iOS and Android portable devices. ZELo also supports voice control through Alexa and Google Assistant devices.

The ZELo Clamp has a list price of $25 and is now shipping, while the ZELo Grip has a list price of $45 and will ship in late October. Both can be ordered at brightlines.com/brightlineshop.

About Brightline
A leading manufacturer of energy-efficient lighting systems for broadcast, videoconference, e‑learning, and government, Brightline’s mission is to enable communication through clarity. With more than 5,000 customers in over 35 countries, Brightline specializes in enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions. Get enlightened at brightlines.com.

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Press Contact:
Mark J. Pescatore
Pipeline Communications
(561) 561-3106
mark@pipecomm.com

Brightline Hires Dennis Dillinger as Global Product Manager for Desktop Lighting Solutions

 

Bridgeville, Penn. – Sept. 21, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced Dennis Dillinger has returned to the company as the global product manager for desktop lighting solutions, effective Sept. 7. Based in San Diego, he is focused on sales efforts for the ZELo and desktop studio lighting solutions.

 

Dillinger previously worked with Brightline as its western regional sales manager. Most recently, he spent more than four years as the district manager for western states for Yamaha Commercial Audio. He has also held sales management roles with RGB Spectrum and Premier Mounts, among others.

 

 

 

 

 

 

 

 

 

 

 

“ZELo has become a very popular product for us, but it’s also a unique part of the professional lighting space. We’ve brought Dennis back into the fold to grow this particular market segment,” said Kathy Katz, Brightline managing partner. “His knowledge of the industry will help us maximize our potential across the corporate and professional video spaces.”

 

Contact Dillinger at ddillinger@brightlines.com.

 

 

Joey Clayton Joins Brightline as Sales Operation Manager

 

Bridgeville, Penn. – Sept. 7, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced Joey Clayton has joined the company as sales operation manager, effective Aug. 23. Based out of the company’s main offices in Bridgeville, she will be responsible for organizing order logistics and post-order customer communication for the company. Erin Nath, who previously served as sales operation manager for Brightline, has been promoted to AV account manager.

Clayton has extensive sales and customer service experience.  She recently spent more than seven years at West Penn Wire, most recently as inside channels sales manager. She also spent almost three years as general manager of sales and staffing at Commercial Employees, as well as more than 10 years in the banking industry.

“Joey has a diverse background in sales and support, which provides a strong foundation in several of the vertical markets we serve,” said Kathy Katz, Brightline managing partner. “She also has a knack for business development, so we expect she’ll not only support our sales staff and our customers, but enhance our sales efforts as well. She’s a great fit for Brightline and we’re happy to welcome her to the team.”

Contact Clayton at jclayton@brightlines.com or call (412) 206-0106, Ext. 117.

 

Lupo Expands Dayled Product Line with Dual Color PRO LED Fresnels

Bridgeville, Penn. – June 28, 2021 – Brightline, a leading manufacturer of video lighting systems and a premier broadcast distributor of Lupo lighting fixtures in the United States, today announced it is now shipping the new Dayled 1000 and 2000 Dual Color PRO LED Fresnels. Designed for studio and location shoots, the new models offer variable color temperature and built-in DMX, and can be powered with mains or batteries.

With COB LEDs and exclusive True Color Technology, the new Dual Color PRO fixtures have a high CRI rating of 97. Both models provide variable color temperature from warm tungsten (2800K) to bright daylight (6500). The 1000 is equipped with a 110W single LED array that delivers 1000W output (tungsten equivalent), while the 2000 includes a 220W single LED array that delivers 2000W output.

A control panel with integrated LCD display on the side of each fixture makes it easy to adjust brightness, color temperature, effects, and DMX operations. Plus, a USB port can be used for firmware updates. Built-in effects include paparazzi (flash bulb), strobe, and lightning.

The back of each fixture includes a focus knob that adjusts the beam angle from 10-60 degrees, DMX input and through ports, battery connector (male three-pin XLR), and PowerCON ports to connect multiple Dual Color PRO fixtures for space and power savings. Barn doors are also included for additional light control.

For improved shock and heat resistance in the field, the compact Dayled Dual Color PROs are housed in carbon fiber reinforced technopolymer shells. Available Lupo accessories include a filter holder, softbox and egg crate, padded bag for storage and transport, stands, and V-mount battery power supply kits.

“With variable color temperature as well as features for studio and location applications, Lupo’s new Dayled Fresnels provide a great deal of lighting flexibility,” explained Kathy Katz, Brightline managing partner. “When coupled with Brightline’s LED SeriesONE studio fixtures and our BL.16 long-throw LED spotlights, these new fixtures allow us to provide our customers with complete broadcast studio lighting solutions.”

Brightline’s ZELo Desktop Studio Light Helps Mizzen Marketing Sales Team Improve Customer Interactions

 

Bridgeville, Penn. – May 25, 2021 – Brightline, a leading manufacturer of video lighting systems, today announced its ZELo desktop studio light is being used by the sales force of Mizzen Marketing, an independent manufacturers rep, to improve interactions with potential customers during videoconferencing meetings.

“ZELo gives the Mizzen Marketing team a consistent look across all of our offices,” said Dave Taylor, owner of Mizzen Marketing. “The lighting is even and diffused, which is what you’re looking for when lighting a person’s face.”

Mizzen’s six-man sales team works from home or small individual offices, and each team member is now equipped with a ZELo. Between intra-office meetings and client interactions, Taylor estimated his company uses their lights 100 times a week. “Brightline knows lighting for video,” Taylor said, “and they’ve leveraged their decades of knowledge for the benefit of those of us working from home.”

Last spring, like many other companies, Mizzen had to shift quickly to a sales model built around virtual meetings via web-based videoconferencing platforms. Before the COVID-19 shutdowns, its sales team frequently visited dealers, integrators, consultants, and end users.

“We went from being behind the windshields of our cars traveling to meetings and on-site demos to not being able to do any in-person activities virtually overnight,” Taylor recalled. “But we still had a responsibility to our manufacturing partners to help them find opportunities for their products to be sold, installed, and used.”

While some companies have employees returning to their offices, many are not yet allowing in-person visits from outside agencies. As a result, Taylor expects to maintain a hybrid business model moving forward, which means continued reliance on videoconferencing platforms for sales efforts.

Based in Mansfield, Texas, for 16 years, Mizzen is the sales and marketing arm for about a dozen AV, audio, and video equipment companies, including Absen, AtlasIED, and TASCAM. Taylor said he wants potential customers to focus on the content of his presentations, not be distracted by poor video quality.

“Brightline lighting is what we use to remove the distractions from the stories we are here to tell,” Taylor added. “Good lighting can make up for the sins of bad cameras and poor camera positioning. ZELo has been critical for the survivability of our business.”

Taylor also appreciates the flexibility of the ZELo. The light itself can be tilted and rotated, and its telescoping arm can raise or lower the light to provide clearance over most desktop monitors. Plus, the light offers variable color temperature control, so it blends with any ambient room light.

“One of the things I really love about it is that I can manage it from an app,” he said. “I can adjust the color temperature and brightness, and that allows me to make my video look however I want it to look. It’s incredible.”

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Brightline makes energy-efficient lighting fixtures for television broadcast-studio, videoconference, e-learning, and government applications.